Featured Label: Atwood Ales, Beer Labels

Posted by Advanced Labels NW

Atwood Ales Biere De Garde

Atwood Ales is a family owned and operated brewery located in Blaine, Washington not too far from the U.S./Canada border. Josh Smith and his wife, son, father and mother all play roles in operating the brewery. The entire family has helped every step of the way building the brewery.

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Topics: Beer Labels, Washington State, Featured Label, Digital Labels

Finding a Compatible Label Packaging Partner

Posted by Advanced Labels NW

Find a label printer

Print Brokers and Contract Packaging companies (co-packers) are facing increased demand from brand owners to become true turnkey, one stop shops.

Brand managers are looking for a co-packer that can facilitate all their filling and packaging needs, to act as a single point of contact. This does not necessarily mean the co-packer must invest in every service under the sun, though, when the same services can be offered through close relationships with partner companies.

In the same way, brokers are frequently called upon to make referrals to packaging suppliers and fulfillment companies to round out their print offerings.

 

"The superior man understands what is right; the inferior man understands what will sell." – Confucius

 

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Topics: Health & Beauty Labels, Food & Beverage Labels, Nutraceutical Labels, Environmental Sustainability, Beer Labels, Pet Care & Pet Food Labels, Spirits, Wine, Dietary Supplement Labels, Vitamin Labels, Ejuice Labels, Digital Labels

Check It Out: The Label Learning Hub

Posted by Advanced Labels NW

The Label Learning Hub: Label Basics, Label Design, Label Marketing, and Label Application

We've launched a new section of our website called the Label Learning Hub. The Label Learning Hub exists to help everyone understand label basics, label design, label application, and label marketing.

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Topics: Miscellaneous Labels, Food & Beverage Labels, Wine, Flexo Labels, Nutraceutical Labels, Marketing, Spirits, Beer Labels, Pet Care & Pet Food Labels, How To, Dietary Supplement Labels, Vitamin Labels, Graphic Design, Ejuice Labels, Digital Labels

Don't Leave Labels for Last! 4 Reasons Great Labels Require Careful Planning

Posted by Advanced Labels NW

No Ragrets Label PrintingWhen should you order your labels, and what preparations need to be made before you do? All too often, packaging is an afterthought. With containers, closures, and labels all needing to work together, you should always plan ahead.

As you take a million little steps leading to your final launch, remember to include label packaging in the early-to-mid planning stages of your product development cycle.

"Fortune favors the prepared mind." - Louis Pasteur

Since the end result of all your planning and hard work is your product on the store shelf, it's not uncommon to assume labels are the last step, or close to it. We see this fairly often with new businesses, but even long time customers can fall into this trap. Here are 4 reasons to plan ahead.

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Topics: Health & Beauty Labels, Miscellaneous Labels, Food & Beverage Labels, Wine, Flexo Labels, Nutraceutical Labels, Marketing, Spirits, Beer Labels, Pet Care & Pet Food Labels, How To, Dietary Supplement Labels, Graphic Design, Digital Labels

4 Buzzwords to Bypass on Your Label Packaging

Posted by Advanced Labels NW

4 buzzwords to avoid on your labelsNothing kills a good word or phrase like overuse.

The words on this list are not inherently bad, but they have been hijacked by big business and completely diluted by years of cynical marketing. Even though they may perfectly describe your products, your products do not exist in a vacuum. And depending on your market or channel, you may inadvertently harm your brand by displaying these words prominently on your labels.

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Topics: Health & Beauty Labels, Food & Beverage Labels, Wine, Flexo Labels, Marketing, Spirits, Beer Labels, How To, Dietary Supplement Labels, Graphic Design, Ejuice Labels, Digital Labels

Don’t Let Soggy Labels Dampen Your Brand

Posted by Advanced Labels NW

Ice bucket labels(Note: This is an excerpt from our free ebook about labeling bottles that endure cold & wet conditions.)

Your brand is everything and your brand image should be supported by your label packaging. For too long now, paper labels have only been expected to last a few hours under the harsh conditions of refrigeration or ice water submersion. In the world of beverage bottle packaging, a label that visually deteriorates when wet, but manages to barely cling to the bottle, has received a passing grade. In other words, despite a distorted and deteriorating presentation of your brand message, today’s paper beverage labels are graded solely on their ability to adhere to the bottle. 

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Topics: Technology, Food & Beverage Labels, Wine, Flexo Labels, Spirits, Environmental Sustainability, Beer Labels, How To

How to Avoid Problems When Applying Labels In Fall & Winter

Posted by Advanced Labels NW

Applying custom labels in fallLabeling Damp And/Or Cold Bottles

We occasionally hear from brand managers who have had issues with their labels not adhering fully to their bottles, especially in the late fall and winter months. Most commonly, the issues have been environmental or climate related. Cold weather label application is completely acceptable and need not be avoided. However, there are some important considerations when undertaking fall and winter labeling. 

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Topics: Food & Beverage Labels, Wine, Flexo Labels, Spirits, Beer Labels, Digital Labels, Ice Breaker

Consider Color – Common Perceptions of Color

Posted by Advanced Labels NW

color labels shopper

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Topics: Health & Beauty Labels, Miscellaneous Labels, Food & Beverage Labels, Wine, Flexo Labels, Nutraceutical Labels, Spirits, Beer Labels, Pet Care & Pet Food Labels, Digital Labels

Webinar: Unleash the Power of Digital Printing

Posted by Advanced Labels NW

Digital printing can dramatically impact the way you do business. Let us show you how.

We poduced a live digital printing webinar in partnership with HP. The archived presentation is now available for those unable to attend the live event. Runtime: 24 minutes.

Free digital printing video

Learn about the incredible advantages and extraordinary capabilities of digital printing and how it benefits your business, your bottom line and the environment.

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Topics: Health & Beauty Labels, Miscellaneous Labels, Food & Beverage Labels, Wine, Nutraceutical Labels, Spirits, Environmental Sustainability, Beer Labels, Pet Care & Pet Food Labels, Digital Labels

QR Codes, Simplistic Marketing

Posted by Advanced Labels NW

Mysterious? Not at all
We’re sure you’ve noticed those cool-looking, mysterious black and white square barcodes appearing more and more often on food and beverage labels, on signs, in magazines – virtually everywhere. QR Codes, or Quick Response Codes, are growing in popularity by the day. Keep reading and learn how the addition of QR codes to your label packaging can assist you in streamlining your marketing campaign and quickly increase brand awareness of your product.

QR code scanning
Point and click

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Topics: Health & Beauty Labels, Technology, Miscellaneous Labels, Food & Beverage Labels, Wine, Nutraceutical Labels, Marketing, QR codes, Spirits, Environmental Sustainability, Beer Labels, Pet Care & Pet Food Labels

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