Studies Prove Wine Labels Critical to Sales

Posted by Advanced Labels NW

Millennials prefer mid-to-high-end winesWith nearly 9,000 wineries in the U.S., the market saturation of affordable entry level wines is higher than ever. Established wineries have found more fertile ground in the mid-to-high end price range where competition is more profitable. Studies show wineries must have high quality labels to be competitive in the segment.

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Topics: Wine, Flexo Labels, Marketing, Spirits, Graphic Design, Digital Labels

Advanced Labels NW Rebranded

Posted by Advanced Labels NW

advanced-labels-rebranded.jpg

As we announced in early December, Advanced Labels NW has joined the Resource Label Group family of companies. 


As a Resource Label Group company, our national leadership and scale empower us to deliver the capabilities, technologies and systems our customers require. And we can duplicate those technologies in multiple locations to service our customers when and where needed. Cost effectiveness and creative solutions are all part of what we bring to the table as a large organization. And we're growing.

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Topics: Technology, Marketing, Graphic Design, History

Packaging Design Trends for 2017

Posted by Advanced Labels NW

It is highly unlikely 2017 be a rollercoaster year of radical changes up and down the retail shelf. Brand owners will continue to tell their unique story while seeking real connections with their customers.

Standing out on the retail shelf supports that goal. Tried and true design methodology underpins great packaging, and trends are popular aspects that ebb and flow in response to what is most effectively breaking through the clutter and noise.

martis-lupus-9-trends.jpg

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Topics: Miscellaneous Labels, Marketing, Graphic Design

Mark Ryan Winery Wins With NumbSkull Wine Label

Posted by Advanced Labels NW

NumbSkull-Wine-Label.jpg

It's been a few years since we featured Mark McNeilly's renowned Mark Ryan Winery, and Seattle Magazine's 2011 Winemaker of the Year hasn't slowed down at all.

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Topics: Wine, Graphic Design, Washington State, Digital Labels

Label Quality: Why It Matters, How It's Achieved

Posted by Advanced Labels NW

High quality label printing

Most of us understand the difference between affordable and cheap. Diligent bargain hunting is a learned skill, and there are certainly benefits to finding products and services with comparable quality to big brand equivalents sold for premium prices. When you buy cheap labels you get what you pay for.

“Price is what you pay. Value is what you get.”
–Warren Buffett



Label Quality

With label printing, there are several factors to consider when trying to determine the difference between a quality affordable label product and a cheap low-quality label packaging.

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Topics: Technology, Flexo Labels, How To, Graphic Design, Digital Labels

Rub & Scuff Testing For Your Labels

Posted by Advanced Labels NW

Rub and scuff test for labelsOne of the most overlooked testing procedures for wine, spirits and beverage bottle labels is the rub and scuff test. It's a simple test, but when utilized properly it can eliminate nearly all abrasion issues that may occur during transit and consumer use of your labeled bottles. The rub & scuff test takes place before, during, and after the actual production of your labels.

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Topics: Flexo Labels, How To, Graphic Design, Digital Labels

How to Get The "No-Label Look"

Posted by Advanced Labels NW

Brodsky bottle featuring clear no-label-look

You don't need a clear container, such as a glass bottle, to take advantage of clear labels. You can achieve the "no-label look" even if your containers are colored. Dark and clear glass, metallic and colored tubes, and various bottles, most containers can use film label materials to achieve differentiation and a high-end look. Making the label disappear allows your products to shine through.

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Topics: Flexo Labels, How To, Graphic Design, Digital Labels

Cold Foil vs. Hot Foil for Labels

Posted by Advanced Labels NW

Hot foil embossed label design

Adding foil is an effective way to enhance the quality of your labeled products. Depending on your needs, we may use cold foil, or hot foil, and at times no foil at all– when a metallized substrate will work best.


You certainly don't need to become a foil expert, we will always engineer and print your labels with the best solutions for your project. But curious clients often ask about the difference between hot foil and cold foil for labels, so this is just basic information for those interested.

 

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Topics: Flexo Labels, Cold Foil, Hot Foil, How To, Foil Stamping, Graphic Design, Digital Labels

Bring Your Labels to Life With Tactile Varnish

Posted by Advanced Labels NW

Rotary screen printing, tactile varnish

Most labels are produced with some type of protection in the form of varnish or lamination. But varnish treatments can also be used as another element of your label design, adding special effects with depth and contrast that help your products stand out on the shelf. And by utilizing rotary screen printing technology, varnishes can be applied to extremely detailed areas of your label design with perfect registration.

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Topics: Flexo Labels, Graphic Design, Digital Labels, Rotary Screen Printing

Is it Time to Refresh Your Brand (and Labels)?

Posted by Advanced Labels NW

Is it time to refresh your brand (and labels)?

From small business to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtally or through consistent consumer interpretation – predicting how your update will be received and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

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Topics: Marketing, How To, Graphic Design

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