Cold Weather Questions: Label Adhesive, Storage, and Shipping

Posted by Advanced Labels NW

Label adhesives, storage, and shipping in winter

Every year, winter weather requires us to make plans and preparations for both our personal and professional lives. Frozen water pipes, school closures, and icy streets are just a few of the yearly issues winter can bring. If you live in a part of the country where freezing temperatures are seasonally common it's just a fact of life.

What you may not have considered is the effect colder temperatures can have on your labels.

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Topics: Health & Beauty Labels, Miscellaneous Labels, Food & Beverage Labels, Wine, Flexo Labels, Nutraceutical Labels, Spirits, Environmental Sustainability, Dietary Supplement Labels, Vitamin Labels, Liquor, Digital Labels, Ice Breaker

All New Label Product Gallery for 2015

Posted by Advanced Labels NW

View new label samples in our 2015 gallery

We have the tremendous privilege of working with talented brand managers and designers across a wide variety of industries. With our 25th anniversary just a month away, we thought this would be a great time to update our label product gallery to include some of our all-time favorite labels.

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Topics: Health & Beauty Labels, Miscellaneous Labels, Food & Beverage Labels, Wine, Flexo Labels, Nutraceutical Labels, Spirits, Environmental Sustainability, Dietary Supplement Labels, Vitamin Labels, Liquor, Digital Labels

Finding a Compatible Label Packaging Partner

Posted by Advanced Labels NW

Find a label printer

Print Brokers and Contract Packaging companies (co-packers) are facing increased demand from brand owners to become true turnkey, one stop shops.

Brand managers are looking for a co-packer that can facilitate all their filling and packaging needs, to act as a single point of contact. This does not necessarily mean the co-packer must invest in every service under the sun, though, when the same services can be offered through close relationships with partner companies.

In the same way, brokers are frequently called upon to make referrals to packaging suppliers and fulfillment companies to round out their print offerings.

 

"The superior man understands what is right; the inferior man understands what will sell." – Confucius

 

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Topics: Health & Beauty Labels, Food & Beverage Labels, Nutraceutical Labels, Environmental Sustainability, Beer Labels, Pet Care & Pet Food Labels, Spirits, Wine, Dietary Supplement Labels, Vitamin Labels, Ejuice Labels, Digital Labels

Don't Leave Labels for Last! 4 Reasons Great Labels Require Careful Planning

Posted by Advanced Labels NW

No Ragrets Label PrintingWhen should you order your labels, and what preparations need to be made before you do? All too often, packaging is an afterthought. With containers, closures, and labels all needing to work together, you should always plan ahead.

As you take a million little steps leading to your final launch, remember to include label packaging in the early-to-mid planning stages of your product development cycle.

"Fortune favors the prepared mind." - Louis Pasteur

Since the end result of all your planning and hard work is your product on the store shelf, it's not uncommon to assume labels are the last step, or close to it. We see this fairly often with new businesses, but even long time customers can fall into this trap. Here are 4 reasons to plan ahead.

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Topics: Health & Beauty Labels, Miscellaneous Labels, Food & Beverage Labels, Wine, Flexo Labels, Nutraceutical Labels, Marketing, Spirits, Beer Labels, Pet Care & Pet Food Labels, How To, Dietary Supplement Labels, Graphic Design, Digital Labels

4 Buzzwords to Bypass on Your Label Packaging

Posted by Advanced Labels NW

4 buzzwords to avoid on your labelsNothing kills a good word or phrase like overuse.

The words on this list are not inherently bad, but they have been hijacked by big business and completely diluted by years of cynical marketing. Even though they may perfectly describe your products, your products do not exist in a vacuum. And depending on your market or channel, you may inadvertently harm your brand by displaying these words prominently on your labels.

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Topics: Health & Beauty Labels, Food & Beverage Labels, Wine, Flexo Labels, Marketing, Spirits, Beer Labels, How To, Dietary Supplement Labels, Graphic Design, Ejuice Labels, Digital Labels

Realities of "Cruelty-Free" Labels

Posted by Advanced Labels NW

The Leaping Bunny Tells All

Cruelty free labels matterLook in your medicine cabinet, your shower, and your make up case - how many of your personal care products have a little leaping bunny logo on the label? That bunny signifies that the product is truly cruelty-free. This particular bunny came about because in the late 90s ‘cruelty-free’ products had become popular, but there were no standards about what cruelty-free meant. Companies were using the phrase at will by including “cruelty-free,” “not tested on animals,” or unofficial bunny logos on their labels. However, such labeling can encompass a variety of definitions. To this day, a product labeled cruelty-free is not necessarily 100% cruelty-free.

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Topics: Health & Beauty Labels, Technology, Flexo Labels, How To, Digital Labels

Packettes Are Perfect for Beauty & Personal Care Products

Posted by Advanced Labels NW

Sample packette hand lotion

Everyone likes free stuff, and when given the option most consumers are happy to “try before they buy”. Product sampling is crucial for health & beauty and personal care products. When it comes to your unique products there’s no stronger purchase motivator than a positive experience with your formulations. Even if your product is superior to your competitors, consumers will still wonder how it smells, how it feels, and how well it works. Our clients often have a strong belief that if a potential customer would just give their product a chance, just try it once, they would understand how much better it is than the hundreds of others crowding the retail shelf.

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Topics: Health & Beauty Labels, Flexo Labels, Marketing, How To, Digital Labels

Top Tips: Preparing Your Cosmetic Label for Print

Posted by Advanced Labels NW

Label Policy vs. Label AppealKnow the FDA rules for cosmetics labeling

When it comes to the design of your cosmetic label, you’ll want to create something that effectively represents your brand and leaves a memorable impression on consumers in the marketplace. However, you need to keep in mind that the U.S. Food and Drug Administration regulates the proper labeling of cosmetics. Cosmetics marketed in the U.S. must adhere to the provisions of the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FP&L Act). Cosmetic labels are used to define the product’s intended purpose, list ingredients and quantities, spell out warnings, and state the place of manufacture or distribution; and, they must do all of this while inspiring consumers to pick your product off the shelf.

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Topics: Health & Beauty Labels, How To

Content Overload? Booklet Labels Are The Solution

Posted by Advanced Labels NW

ECL, Booklet Labels

Extended Content Booklet Labels 

Those words may not mean anything to you right now, but chances are you've seen an extend content booklet label (ECL) or multi-layered labels in the wild. If you have ever peeled an accordion folded piece of paper off a product to reveal more information, you have encountered an ECL. These multi-folded, leaflet type labels have been used for many years with great success to expand the printable space of a label. For products in small containers or products that require a lot of regulatory or legal information, instructions, disclaimers, or multiple language translations, ECLs can be a lifesaver.

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Topics: Health & Beauty Labels, Miscellaneous Labels, Food & Beverage Labels, Flexo Labels, Nutraceutical Labels, Marketing, Pet Care & Pet Food Labels, How To, Vitamin Labels, Graphic Design

Featured Label: Root & Sky, Health & Beauty Labels

Posted by Advanced Labels NW

Liquid Ember products from Root & Sky
Root & Sky logoAyurveda Meets Western Sensibilities

Ayurveda is a traditional Indian approach to health and wellness, and quite possibly the oldest healing science ever. Ayurveda has been practiced in India for over 5,000 years as an alternative system of medicine. The word itself is a combination of Ayur, “Life”, and Veda, “Science” or “Knowledge”. At its most basic, Ayurveda encourages a balance of mind, body and consciousness through diet, drink, lifestyle and herbal remedies. The primary goal of Ayurvedic medicine is disease prevention.

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Topics: Health & Beauty Labels, Miscellaneous Labels, Featured Label, Digital Labels

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