Studies Prove Wine Labels Critical to Sales

Posted by Advanced Labels NW

Millennials prefer mid-to-high-end winesWith nearly 9,000 wineries in the U.S., the market saturation of affordable entry level wines is higher than ever. Established wineries have found more fertile ground in the mid-to-high end price range where competition is more profitable. Studies show wineries must have high quality labels to be competitive in the segment.

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Topics: Wine, Flexo Labels, Marketing, Spirits, Graphic Design, Digital Labels

Advanced Labels NW Rebranded

Posted by Advanced Labels NW

advanced-labels-rebranded.jpg

As we announced in early December, Advanced Labels NW has joined the Resource Label Group family of companies. 


As a Resource Label Group company, our national leadership and scale empower us to deliver the capabilities, technologies and systems our customers require. And we can duplicate those technologies in multiple locations to service our customers when and where needed. Cost effectiveness and creative solutions are all part of what we bring to the table as a large organization. And we're growing.

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Topics: Technology, Marketing, Graphic Design, History

Packaging Design Trends for 2017

Posted by Advanced Labels NW

It is highly unlikely 2017 be a rollercoaster year of radical changes up and down the retail shelf. Brand owners will continue to tell their unique story while seeking real connections with their customers.

Standing out on the retail shelf supports that goal. Tried and true design methodology underpins great packaging, and trends are popular aspects that ebb and flow in response to what is most effectively breaking through the clutter and noise.

martis-lupus-9-trends.jpg

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Topics: Miscellaneous Labels, Marketing, Graphic Design

Advanced Labels NW Buys HP Indigo 8000 at Labelexpo

Posted by Advanced Labels NW

Advanced Labels NW buys HP Indigo 8000

(L to R: Steve Powers, HP, Haim Levit, HP, Kevin Davis, president, Advanced Labels NW, Zak Callahan, HP)


Lynnwood, Washington-based Advanced Labels NW, a converter producing high-quality custom tags and labels for the wine and spirits, food and beverage, health and beauty, and vitamin and nutraceutical markets, purchased an HP Indigo 8000 Digital Press at Labelexpo Americas 2016.

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Topics: Miscellaneous Labels, Marketing, Digital Labels

Is it Time to Refresh Your Brand (and Labels)?

Posted by Advanced Labels NW

Is it time to refresh your brand (and labels)?

From small business to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtally or through consistent consumer interpretation – predicting how your update will be received and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

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Topics: Marketing, How To, Graphic Design

Increasing Sales Through Strategic Branding

Posted by Advanced Labels NW

Branding for labels

We frequently discuss marketing and graphic design for labels, both key components of branding. Every business has a brand, whether they actively cultivate it or not, and taking control of the brand message is critical to communicating the core values of any company.

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Topics: Flexo Labels, Marketing, How To, Graphic Design, Digital Labels

Top 10 Mistakes With Online Wine Label "COLAs"

Posted by Advanced Labels NW

TTB-wine-label-regulationa

 

TTB wine label COLA problemsNavigating the extensive guidelines for wine labels enforced by the Alcohol and Tobacco Tax and Trade Bureau (TTB) is no small feat. When you are finally ready to submit your wine labels for a Certificate of Label Approval (COLA), try to avoid the most common errors wineries make during the online submission process.


According to the TTB, these are the top 10 mistakes winemakers make during their online COLA applications:

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Topics: Flexo Labels, Marketing, How To, Graphic Design, Digital Labels

Top Tips for an Effective Front Label Design

Posted by Advanced Labels NW

woman-buying-labels

Your  labels are the only advertisement for your products that 100% of your customers will see. When they make a purchase, it is your labeled product they hold in their hand. It's the tangible, physical evidence of your brand. So even if they were exposed to your advertisements, your website, and your company Facebook page, at the point of purchase the burden of making the sale falls entirely on your packaging.

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Topics: Flexo Labels, Marketing, How To, Graphic Design, Digital Labels

Simple Visual Hierarchy For Labels Explained

Posted by Advanced Labels NW

Visual hierarchy on label design

Size, Contrast, Color, Shape, Position, and Whitespace

Using the basic principals of visual hierarchy you can direct shopper’s attention and communicate your brand message more effectively. By varying the weight and importance of visual elements you can create a center of interest, establish an orderly aesthetic, and develop a viewing pattern across your label that communicates the most important information first.

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Topics: Technology, Miscellaneous Labels, Flexo Labels, Marketing, How To, Graphic Design, Digital Labels

Matte and Gloss Varnish on Labels

Posted by Advanced Labels NW

matte vs gloss finishes, which is right for your labels?

If you're looking for ways to help your labels jump off the shelf, consider matte or gloss varnish treatments on your next label design. Varnishes can be a great way to set yourself apart from the crowd.

Varnish treatments are used to decorate label designs or to simply protect the ink and paper, similar to lamination. When used right, varnishes can have a massive impact on the appearance of your labels.

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Topics: Miscellaneous Labels, Flexo Labels, Marketing, Graphic Design, Digital Labels

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