Advanced Labels Blog

What to Expect When You're Expecting Labels

Posted by Advanced Labels NW

custom labels ordered to your exact specifications

Which would you prefer, an ill fitting off-the-rack suit or one tailored for your individual measurements? Would you rather have an architect design a home specifically for the needs of you and your family, or buy a generic one-size-fits-all manufactured home? If you enjoy the finer things in life, some communication with your tailor or architect is expected, and your valuable input should be considered. The finished product should be exactly what you set out to purchase.

 

Avoid cookie cutter labels - go custom!

In the same way, when you order custom labels, communication is key. Unlike cookie-cutter shops that offer a few standard sizes on a limited selection of stocks, a custom label provider has virtually unlimited ordering options. You will have questions and your label provider will have questions. Together the best possible label products will be selected.

 

A label company with decades of experience will be able to offer ideas and solutions that will help you avoid common pitfalls and packaging problems. A considerate manufacturer that truly wants to partner with you in the success of your business should have a desire to share information, empowering you to make the best purchasing decisions.

 

A commanding presence on the retail shelf is your most important sales tool, and you should leverage the skills of an established printer with a background in your market.

 

Conversations are necessary to gather all the information needed in order to provide the most appealing and unique packaging possible: a label that won't peel or scuff, fits perfectly on your bottle, and blows away your competition. This is especially true when placing your first order or launching a new product, and of course when you are ordering labels for the very first time.

 

Your time is important, we won't waste it

An efficient label converter understands that your time is valuable. With that in mind, let's look at two typical order processes:

 

Ideal ordering process

  • Customer contacts label printer via website, email, or phone
  • Label specialist responds to customer
  • Specifications are discussed with customer
  • Specifications are finalized with customer
  • Submitted to label estimator
  • Estimate produced for label specialist
  • Quote created by specialist for customer
  • Quote signed off by the customer
  • PO generated by the customer
  • Job enters Art Department for pre-press
  • Proof created for the customer
  • Proof signed off on by the customer
  • Job set up on press by label printer
  • Job goes into production
  • Labels ship to customer

 

Extended ordering process

  • Customer contacts label printer via website, email, or phone
  • Label specialist responds to customer
  • Specifications are discussed with customer
  • Specifications are finalized with customer
  • Submitted to label estimator
  • Estimate produced for label specialist
  • Quote created by specialist for customer
    – If specifications change by customer due to price:
       – Revised estimate created
       – Revised quote created for customer
  • Quote signed off by the customer
  • PO generated by the customer
  • Job enters Art Department for pre-press
    – If artwork revisions are recommended by art department:
       – Artwork revisions approved by customer
  • Proof created for the customer
  • Proof signed off on by the customer
  • Job set up on press by label printer
  • Press proof created or press check scheduled
  • Production approved by customer
  • Job goes into production
  • Labels ship to customer

 


Make custom label ordering easyAs you can see, there are several points of contact, even in an ideal custom order process. Don't be overwhelmed! Some back and forth discussions over several days are not at all uncommon. The process is further extended if revisions to the label specifications or artwork occur. This is typical of many label products and simply part of the custom order process. It can be helpful for brand managers to understand what goes into creating your label order so you can avoid last-minute orders and reduce the chance of missing any filling or bottling dates you may have scheduled. At Advanced Labels, our production lead times average 7-10 business days but this can vary, so it is always a good idea to start your order in as early as possible.

 

What to expect when reordering

With reorders, little communication is necessary. If the size and shape, colors, label material, and finishing are all exactly the same, a brief email with all the required info will suffice. Be sure to specify your preferred ship date, and expect a call back if your label printer anticipates any delivery extensions. Once an order has been completed, running it again is as easy as it gets. Some additional time may be required if your label requires exotic materials that need to be ordered ahead of time, so be sure to place your label order as early as possible in your product development lifecycle.

 

Label basics, design, marketing, and application. If you are new to labels or would like a deeper understanding of label manufacturing, browse the Label Learning Hub today. Learn about the structure of labels and rolls, graphic design do's and don'ts, how to prepare labels ahead of time for different application methods, and common sense marketing tips for your labeled products.

Topics: Miscellaneous Labels, Flexo Labels, Environmental Sustainability, How To, Digital Labels

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