What is a Custom Label?

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Custom self-adhesive labels explained

What is a custom label? Custom pressure sensitive/self-adhesive labels are tailor made to the specific product packaging needs and design concepts of the client. Custom labels account for the majority of the label packaging market worldwide. Custom self-adhesive labels are ideal for competitive retail shelf space where stock die shapes and template based designs all blend together. 

Custom labels and stickers are as unique as the products they are applied to. Extra attention to detail is given at every step when creating custom labels, with the goal of elevating your brand to increase your sales. product packaging, which includes labels, is an enormously important factor in how well consumers perceive your brand.

 What is a custom label?

More than just decoration

As consumers, the products we purchase everyday are unique, especially within a product family such as wine and spirits, health and beauty, food and beverage, or vitamins and supplements. The custom labels on these products allow the seller to communicate how and why their product is better than the other competing brands. Exactly how this is communicated takes place in a number of ways, some more obvious than others.


Label design

When graphic designers work with their sales and marketing departments to create a brand and custom label design, deliberate attention must be paid to the target market in order to define the message of the packaging. This includes demographic information like a consumer's age, gender, likes and dislikes, color and design preferences, and of course current product packaging trends. A targeted and well designed custom label communicates to the consumer through graphics, the shape of the label, embellishments, and special finishing in order to draw and hold our attention. But a pretty label only goes so far...   


Label construction

The label material is just as important. In addition to the appearance of the text and images of the custom label design, a label material that is both functional and complimentary to the design should be selected. In order to look great on the shelf, the self adhesive label needs to survive the journey from manufacturing, to shipping, to display. A well designed, well engineered custom label separates your product from the competition by individualizing the product packaging for a specific target market and making sure your label lasts the full life cycle of your product.


Some of the label products and label printing services we offer:


In order to help our clients navigate the many design, engineering, and special finishing treatments available, a dedicated Advanced Labels team member will guide each custom label design from start to finish.


Our full service art department reviews all art files and offers guidance and suggestions as needed. Our estimating and order entry department will help engineer the technical details of each custom label in order to guarantee a successful label product.


Looking for inspiration? Request a free sample pack of custom labels we have produced for your industry.


Ready to elevate your brand and outshine your competition? Contact Advanced Labels for a free quote and experience the custom label advantage today.


Need Help? Try Our Label Q&A Page >>