Label Art Submission Guidelines

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Great labels start with a great label design and properly prepared digital artwork.

To ensure your self-adhesive labels are printed successfully (and delivered on time), all label artwork submitted to Advanced labels should follow the guidelines on this page. In order to make your project go quickly and as smoothly as possible, please have your designer familiarize themselves with this information. Additional information about label graphics can be found in our blog plost "Let's Talk About Your Label Graphics".

If you are unable to provide art files that meet the requirements below, we can assist you for a fee. Please contact your customer service representative or send an email to if you need assistance with your art files. You can also use our Contact page and we will follow up with you.


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Advanced labels – Label design art submission guidelines and requirements

Supported Software for Label Design, Mac and PC Versions

Unsupported art formats require additional charges to prepare for proper printing. We prefer label artwork and design files created in the following applications:

  • Adobe Illustrator CC (Preferred)
  • Adobe InDesign CC
  • Adobe Photoshop CC (for images)
  • Adobe PDF (if formatted properly)

Do not design entire label in Photoshop. Instead use a vector based application like Illustrator and imort/place all images.



Creating Your Label Artwork Files


Label printing standards

      • Minimum line thickness: .25 point (.5 point for reverse).
      • Minimum font size: 4 point (6 point for reverse).
      • Minimum Bleed: .0625"
      • Minimum distance from die cut to graphic elements: .0625" (borders that bleed must be .0625" wide).
      • CMYK printing will print at 175 lpi screen. Spot screens will print at 120-133 lpi screen depending on material and ink density. If spot colors are used in screens and solid areas it may be necessary to have two seperate plates to achieve proper color.




      • Set up files as spot color (pantone coated) and/or CMYK.
      • Convert RGB files and images to CMYK.
      • Delete unused colors from the swatches pallet. Indicate special match colors.
      • Let your customer service representative know if you need your labels to match any existing labels, capsules, pantones, etc. If no matching instructions are provided your labels will print per your artwork file builds.




      • All flexographic label art gradients must have a minimum 1% dot in all colors. 0% dot is acceptable for digital print.




      • We required a minimum 1/16" bleed past the dieline edge for all artwork that bleeds off the edge of the label.
      • Do not trap the artwork.



Safe Print Areas

      • All critical art such as copy and logos must be a minimum of 1/16" from the edge of the label.






Corner radius

      • For rectangle labels please click here for our corner radius chart [PDF].
      • We use .0156 (1/64) corner radius for square corners in most cases. If a true square corner is required additional charges may apply.



Special shape labels

If you have a unique, custom shaped label such as a starburst, tapered bottle label, or some other non-standard shape please note the following:

      • Any sharp points in your die must be a minimum 1/64 corner radius.
      • Small, intricate cut outs on the edge of your label my not strip from the label roll properly. Please send your preliminary die line for review.
      • We would be happy to assist you in fitting your label to your custom shaped bottle or container. If you have a taper or a special shape to fit, please send us your container so we can create a die line for you.
      • We can create internal, kiss-cuts in your label but most internal cuts cannot be stripped on our press. They will need to be removed by hand and labels created like this are not compatible with auto-application.
      • If you require a multi-cavity custom cutting die (such as different sized front and back wine or alcohol bottle labels) please indicate the orientation and positioning you would like in relation to one another.




      • Place/Link graphics (.eps or .tif) to the art file and provide the images separately in a "links" folder. Images should be at 100% size in the file.
      • Do not embed images/graphics.
      • Images must be 300 dpi at actual size.
      • Do not use JPEGs for images or logos (click to read more).
      • Provide a flattened and a layered version of any PhotoShop files.
      • Bitmapped images with small text should be a minimum of 600 dpi.




      • Include all fonts or convert the fonts to paths. WARNING: converting fonts to paths/outlines will make text non-editable by our art department.
      • Do not use application styles on text (i.e. bold, underline, italic, etc). Use the style variation of the specific font(s) used in your design.



Label Bar Codes

      • UPC codes must meet minimum size requirements (.5” x 1”) for scannability.
      • Color choice is critical for barcode scanning performance. Choose black for the barcode color, over white or a very lightly colored background. Contrast is important, therefore some color choices are not suited for barcode use.

Need a bar code? Check out our blog post on bar code requirements.



Sending Label Files: E-mail and FTP

Label artwork files can be included when submitting an online quote request. We can also accept your art via email from any of the software listed above:

Please compress large files to minimize size. Our email servers are capable of receiving large files, but if your files exceed your sending limit you can contact us for instructions on how to upload to our FTP site.



Label Design Preflight

All artwork submitted is subjected to a preflight inspection process to determine if the art is suitable for printing and to identify potential pitfalls. Any revisions to files will require prepress charges at the current hourly rate. Failure to follow the above guidelines can result in delays of production and printing your order on schedule. Art formats not supported may also require additional charges to convert to a usable format. Please contact us with any questions or for art recommendations.




Additional Label Design Resources


Just say no to JPEGs!Just Say No to JPEGs for Print and Label Design

A low resolution photo will always print poorly. Even at 300 dpi, you should never use JPEGs.


What size label do you need?How to Figure Out Which Size Label You Need

Your label needs to do several things to be successful: Fit on your bottles, stay on your bottles, and of course look good doing it.


What do your label colors mean?Consider Color – Common Perceptions of Color

Color matters. It's often the most important consideration when designing your labels. Certain colors mean certain things to your consumers.


How to make great looking labelsBanish Unattractive Labels In 4 Easy Steps

Hopefully you've never received custom labels that were less perfect than what you expected. Unfortunately, it does happen sometimes. Taking the time to research your label provider and view their samples can go a long way to ensuring you get gorgeous labels every time.


Graphics are important. How do your look?Let's Talk About Your Label Graphics

With a little understanding you will be able to save yourself time and money while communicating more effectively with your graphic designer.


4 buzzwords that may be just marketing jargon4 Buzzwords to Bypass on Your Label Packaging

Nothing kills a good word or phrase like overuse. The words on this list are not inherently bad, but they have been hijacked by big business and completely diluted by years of cynical marketing.


Free fonts for your next label projetcFree Fonts for Your Next Label Project

The appearance of text on a label can be hugely important, even on graphic-intensive designs. Unless you're working on a design project with a big budget, the cost of commercial typefaces can be prohibitive.


What's the difference between a JPEG and an EPS?A Picture is Worth a Thousand Sales

For labels, packaging, and the web, professional product photography is essential to your brand image, sales, and bottom line. Read on to learn the basics of photos, filetypes, and image and graphic printing.



Label corner radius chart

24 label corner radius chart - click for PDF