Digital label printing is a huge opportunity for your brand and, to take it a step further, your entire company. And now is the time to seriously consider how you could leverage it to the fullest extent.
To be clear, we’re not claiming digital is a replacement for flexo. Conventional flexographic label printing is far from obsolete — in many cases, and for many applications, flexo is by far the better choice due to speed and cost considerations.
But there are some very compelling reasons for you to look into digital technology for at least some of your labeling needs, and they all come back to four distinctive features of digital label presses:
- Virtually no press setup is required, and small run sizes are possible
- Pre-press tolerances for imagery and text aren’t as demanding
- Label-by-label variation is possible
- No plates are needed