Having a great product is important, but it’s only half of the equation. You only have 2-7 seconds to make a first impression, so it’s vitally important that your package is equipped with what it needs to quickly make an impact.
Whether sold online or in a brick-and-mortar, the right label shares product information, sparks brand recognition, draws in the correct people and stands out from its competitors.
Digital label printing is a huge opportunity for your brand and, to take it a step further, your entire company. And now is the time to seriously consider how you could leverage it to the fullest extent.
To be clear, we’re not claiming digital is a replacement for flexo. Conventional flexographic label printing is far from obsolete — in many cases, and for many applications, flexo is by far the better choice due to speed and cost considerations.
But there are some very compelling reasons for you to look into digital technology for at least some of your labeling needs, and they all come back to four distinctive features of digital label presses:
The cannabis industry has exploded in recent years and, like any new industry, is experiencing growing pains along the way. The initial excitement of legalization led to a mix of chaos and potential as industry members navigated new legal requirements along with the reality of getting businesses off the ground.
As the dust settles, many of our cannabis clients are enjoying success and asking us, “What can I do next to improve my position in the industry from a labeling perspective?”
While answers vary from client to client, we’ve come up with a few universal trends:
When designing their product packaging, brands need to weigh two competing imperatives:
These goals are inherently at odds and, for lower-margin products, the former nearly always wins out. But for luxury products, great care needs to be put into prioritizing the latter.
Each year, the Alcohol and Tobacco Tax and Trade Bureau (TTB) purchases hundreds of bottles of distilled spirits. The bottles, which are chosen at random, are then evaluated for compliance with the TTB’s labeling regulations. This annual test is called the Alcohol Beverage Sampling Program (ABSP).
Topics: Digital Labels, Distillery, Flexo Labels, Liquor, Spirits
Winter weather impacts both our personal and professional lives — frozen water pipes, school closures, icy streets. And if you live in an area where freezing temperatures are the norm, you can add labeling problems to that list. Labels that apply and perform perfectly during summer months will fail when the temperature drops if you don’t take the proper precautions.
Topics: Dietary Supplement Labels, Digital Labels, Environmental Sustainability, Flexo Labels, Food & Beverage Labels, Health & Beauty Labels, Ice Breaker, Liquor, Miscellaneous Labels, Nutraceutical Labels, Spirits, Vitamin Labels, Wine
You’ve poured your heart and soul into crafting the perfect wine or spirit, and now it’s time to choose the perfect bottle and label to match. You’ve probably already considered the color, shape, style and size of your packaging — but which bottle supplier should you use?
Cost will be the deciding factor for most wineries and distilleries. Customers want high-quality products at a low price, and packaging seems like a natural place to reduce costs. But cheap packaging materials can come with hidden costs of their own.
Topics: Environmental Sustainability, How To, Spirits, Technology, Wine
This previously published article was updated on June 20, 2019.
Tube labels come with a variety of application and performance challenges, beyond those of “regular” labels. Think about the types of products that come in tube containers — lip balms, shampoos, body lotions, ketchups, sunblock. All of these products are held, squeezed and, inevitably, the product seeps onto the label.
Topics: Digital Labels, Flexo Labels, How To, Miscellaneous Labels
Pressure-sensitive adhesives are far from one-size-fits-all. Some adhesives are engineered to have good holding power at arctic temperatures. Some stick permanently, and some can be removed easily by the customer. Yet others are designed to help labels stay snug around tight-radius containers.
Topics: Digital Labels, Technology
This previously published article was updated on June 19, 2019.
Pressure-sensitive adhesives are the unsung hero of your product label. The right adhesive makes sure your label looks good long after it’s applied, from shipping to point-of-purchase and throughout the product lifecycle. And although you’ll never see it, using the wrong adhesive will turn customers away. Even the most expertly designed won’t help a product sell if it’s sliding off, peeling or wrinkling.
Topics: Digital Labels, Flexo Labels, How To, Miscellaneous Labels, Technology
