When you strip away all the glitz and glam of product labeling — Consumer trends! Branding! Embellishments! — you uncover one unifying requirement every brand owner has for their labels:
Identical colors and graphics, label after label and order after order.
And the foundation for achieving that level of consistency is laid long before your labels are ever run on the press. It begins with the upfront work done by pre-press.
In this article, we’ll help brand owners by explaining:
How the role of pre-press before label printing is similar to that of pre-op before surgery
What brand owners can do to better facilitate the pre-press workflow
The many ways experienced pre-press departments add value to their label projects
The benefits of having pre-press and printing under one roof