The secret to this best-selling supplement label? A second chance

May 18, 2022 09:08 AM

We coordinated with Beyond Yourself’s design team on their newest flavor line, Grape White North. This included finishes and embellishments that elevated their already unique concept from good to great.

The result was a best-selling label they can barely keep on the shelves, along with iconic new branding that encapsulates the company's broader mission to honor its home nation, Canada.

"It was awesome to work together because we had the time to understand each other — and the print samples really turned out amazing. I said what I needed and how I needed it and they were able to be flexible enough to come to the table,” Beyond Yourself's owner said.

But designing the label was the easy part. The real win was regaining the company's trust — and keeping it. Because this wasn't the first time we'd worked with Beyond Yourself.

Here are the details:

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Topics: Dietary Supplement Labels, Digital Labels

Regulatory information on cannabis labels: Strike a balance and protect branding

Apr 19, 2022 09:00 AM

Cannabis and CBD brand owners have their work cut out for them when it comes to packaging and labeling products.

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Topics: Uncategorized

Beauty that lasts: Waterproof labels for shampoo and conditioner bottles

Mar 16, 2022 07:15 AM

Shampoo and conditioner labels must reflect customers’ desire for health and elegance.

But performance matters as much as the message. Labels must be durable enough to stand up to hot water daily. No one wants labels that split from their bottles — leaving an unsightly residue that sticks to your hands just as you’re trying to wash.

Shampoo and conditioner labels need to be like Michelle Kwan: elegant yet strong. Looks alone won’t cut it in the bathroom. Trust us, we’ve been in the bath and beauty business for a while now.

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Topics: Health & Beauty Labels

Making the labeling case for SKU optimization

Dec 06, 2021 10:20 AM

It’s not earth-shattering news, it’s not rocket science, it’s hardly a tough sell: Fighting SKU proliferation helps your business run better. Inconsistently organized product lines, overly prolific flavors lists or out-of-date policies towards inventory gets in the way of growth for business.

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More than a facelift: How 3 wineries discovered the true value of a label rebrand

Nov 01, 2021 08:37 AM

Branding will always influence the experience of sipping a glass of wine. The label, and the way it looks, simply can’t be separated from the wine, and the way it tastes.

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Keep your label supplier in the loop when developing packaging

Oct 04, 2021 08:00 AM

If your brand is setting out to develop, update or refresh your packaging, or search for new packaging suppliers, you’re probably not doing it for sport.

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Luxury label printing: Techniques and examples to inspire your brand

Sep 13, 2021 08:00 AM

Consumers are starting to invest in fewer, nicer things. They’re no longer accumulating just to accumulate, but seeking out products that feel authentic, unique and designed to last.

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Flexo vs. digital printing: Which is better for your brand’s labels?

Aug 02, 2021 08:00 AM

There isn’t a clear-cut answer to this question. In fact, “versus” is the wrong word to use when comparing digital and flexographic label printing; neither technology is inherently better or worse than the other.

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Variable data printing for labels: Cut costs, sell more and protect your brand

Jul 12, 2021 08:00 AM

Digital printing presses have disrupted the traditional label production paradigm. With conventional flexographic presses, you hand your artwork variations off to your printer — and plates are made for every flavor, scent and seasonal variation.

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How to look at product label costs: Brand story first, price second

Jun 07, 2021 08:00 AM

Labels aren’t purely a cost. They’re also an investment in your brand, and deeply affect how consumers perceive your products.

To many consumers, your label is an extension of your brand and, in fact, the label branding — not the product — is often what entices them to put your product in their cart.

Recent neuromarketing studies corroborate this, revealing that minor label material and design changes have a major impact on how consumers perceive products at point-of-purchase.

So when you factor in brand equity, consumer perception and sales uplift, minor cost discrepancies often become inconsequential.

Here, we’ll explain why brands shouldn’t take a “price-first” approach to designing labels or partnering with a label converter. And, for the price-conscious brands out there, we’ll reveal a few ways your procurement team can cut costs without compromising your branding.

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