We're here to help
One of the recurring themes of our blog posts is helping educate our clients and potential clients on label ordering and printing. From figuring out which size label you need to choosing the right label material and testing it, to best practices for your label design & graphics, understanding adhesive options, and making barcodes, we try to share as much information as possible to make ordering your labels hassle free.
Knowledge is power
We also understand we are not the best fit for every project, and encourage brand owners to do their homework before committing to any label printer. Label design attractiveness can be somewhat subjective, even good designs can have problems if they are not engineered properly, and there are several special treatments and finishes available for your label designs. Of course much of this is dependent on the overall quality of the labels being printed.
It's important to understand the mechanics of label application, and even then application problems may still occur. We've written a two part series on overcoming them and it has consistently been one of the most widely read posts.
A cautionary tale
With all of that in mind, we wanted to share one brand owner's story. Michael Adams, Owner of Green Mountain Mustard has learned the ins and outs of label printing through trial and error and shares his experiences on his blog.
"Besides glass, labels are one of the most expensive investments you’re going to make starting your own food company. It’s crucial to get it right the first time so you don’t waste thousands of dollars getting them re-printed." –Michael Adams, Owner, Green Mountain Mustard
5 things to do before you send your labels to print
Michael's story about nearly printing thousands of dollars of labels riddled with errors includes his list of 5 Things to Do Before You Send Your Labels to Print. He is writing from the viewpoint of a food brand owner but the information is relevant to anyone looking to have labels printed. You can read about Michael's close call and what the experience taught him here:
Advanced Labels NW does not print labels for Green Mountain Mustard, we are sharing this information as part of our continuing efforts to help anyone who is preparing to order labels from any printer.