Like any packaging project, label orders have a lot of moving parts. It can be easy to get overwhelmed, and you might be tempted to let the experts make the tough decisions for you.
While professional guidance is always nice to have, there are times when you may want to have more control over your brand packaging. And of course making informed decisions starts with... information! We've put together many helpful resources over the years, and we're going to break them all down right here, in one comprehensive list.
1. First things first. You need to find a label printer. We think Advanced Labels is a pretty great choice, but occasionally we find we're not the best fit for a project. Still looking for a label printer? Start here:
2. Label printing is a craft, and it includes its own lingo and terminology. You don't need to be an expert, but understanding some of the common terms can make your project go a little more smoothly:
3. Of course, you're going to need a label design, but first you need to figure out which size label to use! You can avoid a lot of problems down the road by establishing the dimensions of your label up front:
4. Before your labels can be printed, there needs to be something to print! Some label companies offer design services, while many brand owners will hire their own graphic designer. Either way, a little understanding about label graphics can go a long way. Even senior graphic designers may lack packaging and label design experience:
5. Once you've found the perfect printer, selected a label size, and your label design is ready to go, there are label construction choices to make about your project. One of the most basic yet most critical choices will be which type of label material to use:
6. Now that you've found the perfect paper (or film, or foil) for your labels, it's time to make them stick. Adhesives keep the labels attached to your containers, and how well they do that depends on a lot of different factors – each unique to your project:
7. Next up is the topcoat. You might choose a glossy varnish or a matte laminate, but there's more to varnishing and laminating than looks:
8. Once your order is complete, you'll need to apply your beautiful new labels to your bottles or containers. You may be sticking them on with your bare hands or letting a machine apply them automatically, either way there are a few things you should know:
We hope this information will be helpful as you navigate through your next label project. For more resources and information, please visit the Label Learning Hub, where we cover Label Basics, Label Design, Label Marketing, and Label Application.