Kookaburra Natural Cleaning Products are distributed by ABL Development Inc., a family owned business in southeastern Colorado. The company is the passion of its three owners, sisters Beth, Heidi, and Laurie.
Raised together in the family business, each developed their own individual career specialties. Many of the day to day operations required to own and operate a manufacturing business were learned “under fire”, on the job and under pressure.
Guiding these complimentary skills and experience is a unified commitment to their customers. Quality customer service is a cornerstone of their daily operations. They ask questions and listen. The sisters biggest strength is the knowledge they can always learn from others in order to develop the specific skills needed to grow and succeed.
The owners' former business at one point carried the all-natural plant based cleaning products. As they moved forward from their previous business, the Kookaburra product line became available for purchase, and the decision was made to invest in the products.
"Our goal is to provide effective alternatives to traditional cleaning products. We produce 4 amazing products: Two laundering options, Wash, and Delicate, and a wonderful multi-purpose cleaner called Power. Our fourth product, Scour, is for use by hand spinners or commercial fiber mills for processing raw wool."
– Beth, Heidi, & Laurie
With a line of retail cleaning products under their control, they were now determined to define their brand message. True to their instinct to find opportunities to learn and grow the business, the sisters attended a seminar on product branding. With expert guidance from Bruce Stigler at Bruce Advertising & Design, they were able to achieve the professional Kookaburra labels of today.
"I selected a clean, vibrant color system to reflect the pure, plant-based, environmentally friendly product line. Sales are up and the product is now in retail stores across the United States."
The updated labels gave them the opportunity to earn shelf space in more retail stores. The Kookaburra labels reflect a natural and upscale brand consistent with the customers expectations. With the new design and by working with Advanced Labels, the overall cost of the label packaging was also lowered. Kookaburra labels were printed flexographically on a white polypropylene material and finished with a matte laminate.