We coordinated with Beyond Yourself’s design team on their newest flavor line, Grape White North. This included finishes and embellishments that elevated their already unique concept from good to great.
The result was a best-selling label they can barely keep on the shelves, along with iconic new branding that encapsulates the company's broader mission to honor its home nation, Canada.
"It was awesome to work together because we had the time to understand each other — and the print samples really turned out amazing. I said what I needed and how I needed it and they were able to be flexible enough to come to the table,” Beyond Yourself's owner said.
But designing the label was the easy part. The real win was regaining the company's trust — and keeping it. Because this wasn't the first time we'd worked with Beyond Yourself.
Here are the details: