Labels aren’t purely a cost. They’re also an investment in your brand, and deeply affect how consumers perceive your products.
To many consumers, your label is an extension of your brand and, in fact, the label branding — not the product — is often what entices them to put your product in their cart.
Recent neuromarketing studies corroborate this, revealing that minor label material and design changes have a major impact on how consumers perceive products at point-of-purchase.
So when you factor in brand equity, consumer perception and sales uplift, minor cost discrepancies often become inconsequential.
Here, we’ll explain why brands shouldn’t take a “price-first” approach to designing labels or partnering with a label converter. And, for the price-conscious brands out there, we’ll reveal a few ways your procurement team can cut costs without compromising your branding.