With over 460 different and largely unregulated eco-friendly label marks in use worldwide, it's fairly impossible to understand them all. Earth911 has a comprehensive breakdown of the major label themes, including:
- Fair Trade
- Recycled Content
- Renewable Materials
Making informed buying decisions as a consumer and striving for transparency as a brand manager will continue to be a complex and confusing task until a universal standard is adopted. Check out the excellent write up on the Earth911 website to familiarize yourself with the most basic eco-label topics.