When you are starting out small, sheet labels are your friend. You can buy them in small quantities and even print them right from your home printer. If you only need a hundred labels and professional quality is just not in the budget, sheets of labels can be the interim solution for early distribution.
But as your business grows, buying labels in sheets is going to cost you more and limit your design and printing options.
If you are still thinking in sheets instead of label rolls, you are not alone. Many growing businesses still request pricing for labels on a sheet instead of on a roll – envisioning that trusty box of Avery label sheets they have grown accustomed to using to print their own labels. Even though they are ready to upgrade to professionally printed label rolls, they are stuck thinking in sheets.
Advantages of Labels on a Roll vs. Sheets of Labels
The price of labels on a roll is better. As with most mass produced products, the more you buy, the lower the price. Long term, you may spend as much as 400% more for sheets of labels you run through your home printer. And don't forget, printer cartridge ink is one of the most expensive liquids in the world – more expensive than even Russian caviar or imported champagne.
- The quality of labels on a roll is better. Using either a fully digital or conventional flexographic label printing press, the professional commercial grade printing quality is lightyears ahead of even the best home printer.
- There are endless custom options and finishing options with professionally printed labels on a roll. Options include high end estate papers, film labels, clear labels, metallized substrates, embossing, and foil stamping, to name a few.
- There is no limit to the variation of shapes and sizes available with roll labels. Label sheets come in a few sizes, and you will likely compromise when choosing one.
- Labels printed and finished on a roll can be protected. By moving from sheet labels to roll labels, you can add UV varnish treatments and laminates to protect your labels from moisture and damage caused by contact with your product.
- There are many different adhesives available when you upgrade from sheets to rolls. By selecting a custom
label adhesive specific to your container, products, application environment, you can ensure your labels will apply firmly, without ripping, flagging, peeling, or curling.
- The application of die cut labels on rolls is easier, and in most cases much faster. Labels on rolls can be easily hand applied or machine applied. By their very design, label rolls allow for easy auto application, either with a semi-auto tabletop style applicator or a fully automatic machine.
- Roll labels create less waste. If you have ever printed your own label sheets, chances are you've thrown quite a few of them away just trying to calibrate your printer. And when it comes to hand application, we're willing to bet more than a few have ended up torn off and thrown away due to misapplication.
When Should You Switch From Label Sheets to Label Rolls?
Sheets of labels make sense when you are in the early, do-it-yourself stage of your business or product development. As your business grows and your quantities increase, it will be time to make a change. Label rolls are a better investment, with better quality, and they are longer lasting. To truly elevate your brand and upgrade the image of your products, step up to professionally printed roll labels.
The design and appearance of your custom labels will directly impact the way potential customers perceive your products and your company. Or, to put it another way, the way your labels look can help sell your product, or help sell your competitors'.