NEW Simply Textured™ Samples Available

Oct 09, 2017 02:59 AM

Have you received your free Simply Textured™ samples yet? We are excited about this exclusive label solution and encourage everyone to see and feel all 8 textures available on our sample sheet.

Custom pre-printed sample sheets, including all 8 textures, are available now.

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Topics: Digital Labels, Flexo Labels

Do You Have a "Red Cup" Strategy for the Holidays?

Sep 01, 2017 04:00 AM

As the dog days of summer come to an end it may be hard to believe that a certain well-know coffee chain will soon be handing out warm, custom-crafted beverages in an iconic red cup. If you are a caffeine craving devotee of this coffee-behemoth, you know the childlike giddiness you feel when your local shop first hands them out: The holidays are coming! There is built-in emotional response many people have to this brilliant, seasonal marketing strategy.

 

Are You Missing Sales Opportunities by Not Identifying Your “Red Cup”?

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Topics: Digital Labels, Flexo Labels, How To, Marketing, Miscellaneous Labels

Are You Ready to Stop Labeling By Hand?

Aug 15, 2017 06:48 AM

Hand applying labels is the way most companies start out, selling small quantities at a farmer's market, or fulfilling individual online orders for example.


Hand applying labels is tedious, leads to waste (damaged labels), and despite all best efforts the labels are not consistently applied. Full wrap labels are even more difficult to align, and film labels tend to trap air bubbles. 
As your production volume increases and fewer friends and family are willing to join you for a “labeling party”, it can take forever to get through all those label rolls. Or maybe you are just tired of paper cuts, perpetually sticky, aching fingers, and misaligned labels. So what's next?

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Topics: Digital Labels, Flexo Labels, How To, Technology

Understanding Wine Labels & Required Information

Jul 17, 2017 03:47 AM

Regulations make for dry reading, so you might want to have a cup of coffee before tackling this topic. 9 primary requirements for wine labels are covered here, with a reading time of about 12 minutes– depending on how many times you nod off in the process.

The Federal Alcohol Administration (FAA) Act articulates the labeling rules for wine containing at least 7 percent alcohol by volume (ABV). According to the Alcohol and Tobacco Tax and Trade Bureau:

“TTB’s regulations exist to prevent the deception of the consumer and provide them with 'adequate information' as to the identity and quality of the product, to prohibit false or misleading statements, and to provide information as to the alcohol content of the product.”

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Wine

Let's Talk About Your Label Graphics

Jun 19, 2017 04:00 AM

Art and design are subjective, apart from commonly accepted best practices, there are infinite possibilities for label designs. To double down on clichés, beauty is always in the eye of the beholder, and one man's trash is another man's treasure.

However, there are a few design issues that have nothing to do with the inherently subjective nature of art. With a little understanding you will be able to save yourself time and money while communicating more effectively with your graphic designer.

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Topics: Graphic Design, How To, Marketing

3 Misconceptions About Pantone® Colors & Labels

May 26, 2017 07:10 AM

One of the most important aspects of label packaging and brand integrity is color consistency. The way your colors appear across all your labels, advertising, and marketing materials is critical to consumer recognition of your brand and products.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

Label Life is Limited

May 10, 2017 05:33 AM

More Labels for Less

With the deep discounts available when ordering a large quantity of labels, some brand owners may be tempted to buy more labels then they need. When the cost per thousand labels drops over 80% when ordering 10,000 vs. 2,500, the decision is easy to justify if it is in your packaging budget.


If your labeled products will not be updated in the time it takes to use the labels you have ordered, it makes financial sense to buy in bulk. Of course it's important to know for sure that your label info will not change. Ingredients or varietals, contact info or regulatory information often does change for many products, and new labels are often required. Before the decision to save money by buying larger quantities can be made however, the shelf life of the labels themselves needs to be considered.

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Topics: Digital Labels, Flexo Labels, How To

5 Things to Do Before You Send Your Labels to Print

Apr 21, 2017 06:16 AM

We're here to help

One of the recurring themes of our blog posts is helping educate our clients and potential clients on label ordering and printing. From figuring out which size label you need to choosing the right label material and testing it, to best practices for your label design & graphics, understanding adhesive options, and making barcodes, we try to share as much information as possible to make ordering your labels hassle free.

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Topics: Digital Labels, Flexo Labels, Food & Beverage Labels, How To

Featured Label: SeaFire Gourmet, Chili Sauce Labels

Mar 23, 2017 06:40 AM

SeaFire Gourmet founder Dave Ridderbusch's passion is hand-crafted specialty foods made with only the freshest ingredients. The earliest memory of his life-long passion for hot sauces and spicy foods began as sibling rivalry while eating at Asian restaurants: who can eat the most wasabi and hot chili sauce and take the burn the longest?

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Topics: Digital Labels, Featured Label, Food & Beverage Labels, Washington State

Embossing and Debossing for Labels Explained

Feb 23, 2017 06:30 AM

Embossing adds an eye-catching dimension to your labels, and often includes a nice tactile aspect as well. Having an interesting and eye-catching label is great. Getting a consumer to pick up your product to feel the label is even better.

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Topics: Digital Labels, Flexo Labels, Technology

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