Advanced Labels Blog

QR Codes, Simplistic Marketing

Nov 12, 2012 08:45 PM

Mysterious? Not at all
We’re sure you’ve noticed those cool-looking, mysterious black and white square barcodes appearing more and more often on food and beverage labels, on signs, in magazines – virtually everywhere. QR Codes, or Quick Response Codes, are growing in popularity by the day. Keep reading and learn how the addition of QR codes to your label packaging can assist you in streamlining your marketing campaign and quickly increase brand awareness of your product.

Point and click

What are QR Codes and how can they round out my marketing?
Originated in 2004 in Japan, QR codes (Quick Response codes) were developed by Denso Wave, a barcode scanner manufacturer. Toyota was one of the first companies to utilize QR codes to track vehicle parts in their manufacturing facilities. Today, QR codes are still used in manufacturing, but now they are being used on product packaging because they offer consumers an easy, convenient and immediate means of product information. Mobile phone technology has propelled the use of QR codes.

Many Smartphones are now equipped to scan QR codes, read hyperlinks and bring the user directly to a web location where web pages, videos and other rich online content can be viewed. QR codes allow marketers to store and share large amounts of information, including coupons, contact information, physical addresses, and URL’s. QR Codes are like interactive marketing billboards and can easily be incorporated into your label or packaging design.

Where can you benefit from including a QR code on your label?

Scanning for pairing advice

Wine and beverage labels
Traditionally, wine bottle labels do not contain much information beyond the basics, no nutritional information or specific details about the production of the wine. Imagine having a QR code on your wine bottle label that directs the consumer to your website or a landing page with pairing advice. Wine producers are turning to QR codes to tell a story about their wines or watch videos about their winery’s history. You could have your QR code direct the consumer to a special promotions page. With Advanced Labels NW capability for variable-data QR codes, the possibilities are endless.

Cosmetic and Beauty Product Labels
By including a QR code on your product label, your consumers could be directed to customer testimonial videos while they are in the store with your product in hand.

Booklet & Expanded Content Labels
By combining our expanded  content labels and QR codes, you can put more information about your product into the hands of your consumer. Vitamin Supplement and Nutraceutical companies utilizing QR codes can direct consumers to your website so they can find you and see the benefits of using your product versus your competitor’s. you can create special promotion web pages or specific landing pages for an interactive mobile site for your company or link to other products that work synergistically together.

Food & Beverage Labels
By adding QR codes to your food and beverage labels, one can provide recipes, additional nutritional facts and dietary statements, special promotions, coupons and so much more.

How to get started using QR codes on your packaging?
If you could speak with your prospective client what would you say to them? What would you want to show them? What would you share with them about your product that your competition does not offer? These are just a few questions you must ask when expanding your brand and getting noticed. Do you have a website or Facebook page with your company history or more information about your products? These are great places to start when directing your clients towards your company and your brand and your new QR code is the vehicle to take them there.

Why should I use QR codes on my packaging?
By far and large, consumers are becoming better informed and more immediate gratification driven. If a customer sees a special offer on a product label, they no longer want to wait to mail in a rebate or go home and visit a website. QR codes provide the instant response consumers are craving. QR codes incorporated in your label and packaging design gives your product the advantage on the shelves by giving consumers information at their fingertips! QR codes provide the consumer with the opportunity to quickly and easily access you and your expanded product information where ever they may be. Try scanning one of our QR codes on the left and discover just one way you and your clients can get connected through QR code technology.

Give Advanced Labels a call today and let’s talk about how QR codes can expand your marketing reach and get you noticed on your label project.

Topics: Beer Labels, Environmental Sustainability, Food & Beverage Labels, Health & Beauty Labels, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, QR codes, Spirits, Technology, Wine

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