Featured Label: Atwood Ales, Beer Labels

Jun 09, 2016 07:00 AM

Atwood Ales is a family owned and operated brewery located in Blaine, Washington not too far from the U.S./Canada border. Josh Smith and his wife, son, father and mother all play roles in operating the brewery. The entire family has helped every step of the way building the brewery.

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Topics: Beer Labels, Digital Labels, Featured Label, Washington State

Finding a Compatible Label Packaging Partner

Jul 17, 2014 07:00 AM

Print Brokers and Contract Packaging companies (co-packers) are facing increased demand from brand owners to become true turnkey, one stop shops.

Brand managers are looking for a co-packer that can facilitate all their filling and packaging needs, to act as a single point of contact. This does not necessarily mean the co-packer must invest in every service under the sun, though, when the same services can be offered through close relationships with partner companies.

In the same way, brokers are frequently called upon to make referrals to packaging suppliers and fulfillment companies to round out their print offerings.

 

"The superior man understands what is right; the inferior man understands what will sell." – Confucius

 

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Ejuice Labels, Environmental Sustainability, Food & Beverage Labels, Health & Beauty Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine, Vitamin Labels

Check It Out: The Label Learning Hub

Apr 18, 2014 07:00 AM

We've launched a new section of our website called the Label Learning Hub. The Label Learning Hub exists to help everyone understand label basics, label design, label application, and label marketing.

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Ejuice Labels, Flexo Labels, Food & Beverage Labels, Graphic Design, How To, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Vitamin Labels, Wine

Don't Leave Labels for Last! 4 Reasons Great Labels Require Careful Planning

Apr 01, 2014 11:30 PM

When should you order your labels, and what preparations need to be made before you do? All too often, packaging is an afterthought. With containers, closures, and labels all needing to work together, you should always plan ahead.

As you take a million little steps leading to your final launch, remember to include label packaging in the early-to-mid planning stages of your product development cycle.

"Fortune favors the prepared mind." - Louis Pasteur

Since the end result of all your planning and hard work is your product on the store shelf, it's not uncommon to assume labels are the last step, or close to it. We see this fairly often with new businesses, but even long time customers can fall into this trap. Here are 4 reasons to plan ahead.

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Flexo Labels, Food & Beverage Labels, Graphic Design, Health & Beauty Labels, How To, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine

4 Buzzwords to Bypass on Your Label Packaging

Mar 20, 2014 08:01 PM

Nothing kills a good word or phrase like overuse.

The words on this list are not inherently bad, but they have been hijacked by big business and completely diluted by years of cynical marketing. Even though they may perfectly describe your products, your products do not exist in a vacuum. And depending on your market or channel, you may inadvertently harm your brand by displaying these words prominently on your labels.

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Ejuice Labels, Flexo Labels, Food & Beverage Labels, Graphic Design, Health & Beauty Labels, How To, Marketing, Spirits, Wine

Don’t Let Soggy Labels Dampen Your Brand

Jan 09, 2014 07:07 PM

(Note: This is an excerpt from our free ebook about labeling bottles that endure cold & wet conditions.)

Your brand is everything and your brand image should be supported by your label packaging. For too long now, paper labels have only been expected to last a few hours under the harsh conditions of refrigeration or ice water submersion. In the world of beverage bottle packaging, a label that visually deteriorates when wet, but manages to barely cling to the bottle, has received a passing grade. In other words, despite a distorted and deteriorating presentation of your brand message, today’s paper beverage labels are graded solely on their ability to adhere to the bottle. 

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Topics: Beer Labels, Environmental Sustainability, Flexo Labels, Food & Beverage Labels, How To, Spirits, Technology, Wine

How to Avoid Problems When Applying Labels In Fall & Winter

Oct 23, 2013 04:00 AM

Labeling Damp And/Or Cold Bottles

We occasionally hear from brand managers who have had issues with their labels not adhering fully to their bottles, especially in the late fall and winter months. Most commonly, the issues have been environmental or climate related. Cold weather label application is completely acceptable and need not be avoided. However, there are some important considerations when undertaking fall and winter labeling. 

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Topics: Beer Labels, Digital Labels, Flexo Labels, Food & Beverage Labels, Ice Breaker, Spirits, Wine

Consider Color – Common Perceptions of Color

Apr 18, 2013 12:05 AM
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Topics: Beer Labels, Digital Labels, Flexo Labels, Food & Beverage Labels, Health & Beauty Labels, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine

Webinar: Unleash the Power of Digital Printing

Nov 20, 2012 09:38 PM

Digital printing can dramatically impact the way you do business. Let us show you how.

We poduced a live digital printing webinar in partnership with HP. The archived presentation is now available for those unable to attend the live event. Runtime: 24 minutes.

Learn about the incredible advantages and extraordinary capabilities of digital printing and how it benefits your business, your bottom line and the environment.

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Topics: Beer Labels, Digital Labels, Environmental Sustainability, Food & Beverage Labels, Health & Beauty Labels, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine

QR Codes, Simplistic Marketing

Nov 12, 2012 08:45 PM

Mysterious? Not at all
We’re sure you’ve noticed those cool-looking, mysterious black and white square barcodes appearing more and more often on food and beverage labels, on signs, in magazines – virtually everywhere. QR Codes, or Quick Response Codes, are growing in popularity by the day. Keep reading and learn how the addition of QR codes to your label packaging can assist you in streamlining your marketing campaign and quickly increase brand awareness of your product.


Point and click

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Topics: Beer Labels, Environmental Sustainability, Food & Beverage Labels, Health & Beauty Labels, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, QR codes, Spirits, Technology, Wine

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