The secret to this best-selling supplement label? A second chance

May 18, 2022 09:08 AM

We coordinated with Beyond Yourself’s design team on their newest flavor line, Grape White North. This included finishes and embellishments that elevated their already unique concept from good to great.

The result was a best-selling label they can barely keep on the shelves, along with iconic new branding that encapsulates the company's broader mission to honor its home nation, Canada.

"It was awesome to work together because we had the time to understand each other — and the print samples really turned out amazing. I said what I needed and how I needed it and they were able to be flexible enough to come to the table,” Beyond Yourself's owner said.

But designing the label was the easy part. The real win was regaining the company's trust — and keeping it. Because this wasn't the first time we'd worked with Beyond Yourself.

Here are the details:

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Topics: Dietary Supplement Labels, Digital Labels

Preventing TTB compliance problems for your distilled spirits label

Nov 01, 2019 09:00 AM
Whiskey bottles on a shelf

Each year, the Alcohol and Tobacco Tax and Trade Bureau (TTB) purchases hundreds of bottles of distilled spirits. The bottles, which are chosen at random, are then evaluated for compliance with the TTB’s labeling regulations. This annual test is called the Alcohol Beverage Sampling Program (ABSP).

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Topics: Digital Labels, Distillery, Flexo Labels, Liquor, Spirits

Troubleshooting cold-weather labeling problems during storage and shipping

Oct 17, 2019 09:00 AM

Winter weather impacts both our personal and professional lives — frozen water pipes, school closures, icy streets. And if you live in an area where freezing temperatures are the norm, you can add labeling problems to that list. Labels that apply and perform perfectly during summer months will fail when the temperature drops if you don’t take the proper precautions.

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Topics: Dietary Supplement Labels, Digital Labels, Environmental Sustainability, Flexo Labels, Food & Beverage Labels, Health & Beauty Labels, Ice Breaker, Liquor, Miscellaneous Labels, Nutraceutical Labels, Spirits, Vitamin Labels, Wine

How to prevent and fix problems with squeezable tube labels

Jun 20, 2019 07:30 AM
How to fix tube label application problems

This previously published article was updated on June 20, 2019. 

Tube labels come with a variety of application and performance challenges, beyond those of “regular” labels. Think about the types of products that come in tube containers — lip balms, shampoos, body lotions, ketchups, sunblock. All of these products are held, squeezed and, inevitably, the product seeps onto the label.

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Topics: Digital Labels, Flexo Labels, How To, Miscellaneous Labels

A technical discussion of label adhesive properties

Jun 19, 2019 02:03 PM

Pressure-sensitive adhesives are far from one-size-fits-all. Some adhesives are engineered to have good holding power at arctic temperatures. Some stick permanently, and some can be removed easily by the customer. Yet others are designed to help labels stay snug around tight-radius containers.

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Topics: Digital Labels, Technology

The important role adhesive plays in your product label

Jun 19, 2019 07:30 AM

This previously published article was updated on June 19, 2019.

Pressure-sensitive adhesives are the unsung hero of your product label. The right adhesive makes sure your label looks good long after it’s applied, from shipping to point-of-purchase and throughout the product lifecycle. And although you’ll never see it, using the wrong adhesive will turn customers away. Even the most expertly designed won’t help a product sell if it’s sliding off, peeling or wrinkling.

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Topics: Digital Labels, Flexo Labels, How To, Miscellaneous Labels, Technology

Label Order Checklist: Answer These 15 Questions First

Apr 19, 2019 05:30 AM

Label packaging seems deceptively simple when you think about the end goal. It's just a sticker, right? But considering all aspects of the label's form and function within the broader context of your brand strategy is the best way to begin a label order. These 15 questions will help prepare you to receive labels with longevity that make your products shine.

By answering these questions, you will be able to provide your customer service representative with the precise information needed to engineer the exact label that's best for your products and your brand, within budget and on time.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

What's Going On With GMO Labels?

Oct 18, 2018 03:35 AM

With many other topics occupying the daily news feed, the ongoing controversy and division surrounding genetically modified organisms (GMOs) in U.S. food has faded into the background. But that doesn't mean the conversation is over. Several recent developments, including federal proposals for food labeling and a landmark lawsuit, have put the spotlight on the issue once again. So what's going on with GMO labels?

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Topics: Digital Labels, Flexo Labels, Food & Beverage Labels, Technology

Benefits of Printing Labels With Variable Image & Data

Oct 02, 2018 06:11 AM

Variable data printing (VDP) and variable image printing (VIP) have been around for years, since the dawn of digital label printing. And yet many brand owners are still unaware of the tremendous benefits it offers. Far from its technical sounding title, variable printing offers clear and obvious benefits for brands– cost savings, package personalization, and design flexibility.

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Topics: Digital Labels, Technology

Why Are BOPP Labels So Popular?

May 16, 2018 04:31 AM

BOPP is an acronym for Biaxially-Oriented (BO) Polypropylene (PP), a favorite for personal care products, as well as bath & body and food & beverage brands. And it's easy to see why.

BOPP is a versatile and resilient label material available in white, opaque, metallized, or clear. BOPP labels are thin yet rugged, moisture resistant, product resistant, non-toxic, and food safe.

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Topics: Digital Labels, Flexo Labels, How To, Technology

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