From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will perform and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?
When ordering your labels, particularly for new label orders, there can be some apprehension about how the final printed labels will come out. Complex label designs with multiple special finishes or embellishments may be difficult to visualize. Trying to imagine how a label design you may have only seen on your computer screen will actually look when printed can be especially challenging when:
- Labels are being printed on a metallized label material (substrate)
- Labels are being printed on a clear substrate
- Labels include foil stamping or hot stamping
- Labels include spot varnishes or special varnishes
- Labels include embossing/debossing
To help bridge the gap between concept & design and your final printed labels, Advanced Labels NW provides two types of label "proofs", Art Proofs and Press Proofs.
Have you received your free Simply Textured™ samples yet? We are excited about this exclusive label solution and encourage everyone to see and feel all 8 textures available on our sample sheet.
Custom pre-printed sample sheets, including all 8 textures, are available now.
As the dog days of summer come to an end it may be hard to believe that a certain well-know coffee chain will soon be handing out warm, custom-crafted beverages in an iconic red cup. If you are a caffeine craving devotee of this coffee-behemoth, you know the childlike giddiness you feel when your local shop first hands them out: The holidays are coming! There is built-in emotional response many people have to this brilliant, seasonal marketing strategy.
Are You Missing Sales Opportunities by Not Identifying Your “Red Cup”?
Hand applying labels is the way most companies start out, selling small quantities at a farmer's market, or fulfilling individual online orders for example.
Hand applying labels is tedious, leads to waste (damaged labels), and despite all best efforts the labels are not consistently applied. Full wrap labels are even more difficult to align, and film labels tend to trap air bubbles. As your production volume increases and fewer friends and family are willing to join you for a “labeling party”, it can take forever to get through all those label rolls. Or maybe you are just tired of paper cuts, perpetually sticky, aching fingers, and misaligned labels. So what's next?
Regulations make for dry reading, so you might want to have a cup of coffee before tackling this topic. 9 primary requirements for wine labels are covered here, with a reading time of about 12 minutes– depending on how many times you nod off in the process.
The Federal Alcohol Administration (FAA) Act articulates the labeling rules for wine containing at least 7 percent alcohol by volume (ABV). According to the Alcohol and Tobacco Tax and Trade Bureau:
“TTB’s regulations exist to prevent the deception of the consumer and provide them with 'adequate information' as to the identity and quality of the product, to prohibit false or misleading statements, and to provide information as to the alcohol content of the product.”
One of the most important aspects of label packaging and brand integrity is color consistency. The way your colors appear across all your labels, advertising, and marketing materials is critical to consumer recognition of your brand and products.
More Labels for Less
With the deep discounts available when ordering a large quantity of labels, some brand owners may be tempted to buy more labels then they need. When the cost per thousand labels drops over 80% when ordering 10,000 vs. 2,500, the decision is easy to justify if it is in your packaging budget.
If your labeled products will not be updated in the time it takes to use the labels you have ordered, it makes financial sense to buy in bulk. Of course it's important to know for sure that your label info will not change. Ingredients or varietals, contact info or regulatory information often does change for many products, and new labels are often required. Before the decision to save money by buying larger quantities can be made however, the shelf life of the labels themselves needs to be considered.
We're here to help
One of the recurring themes of our blog posts is helping educate our clients and potential clients on label ordering and printing. From figuring out which size label you need to choosing the right label material and testing it, to best practices for your label design & graphics, understanding adhesive options, and making barcodes, we try to share as much information as possible to make ordering your labels hassle free.
SeaFire Gourmet founder Dave Ridderbusch's passion is hand-crafted specialty foods made with only the freshest ingredients. The earliest memory of his life-long passion for hot sauces and spicy foods began as sibling rivalry while eating at Asian restaurants: who can eat the most wasabi and hot chili sauce and take the burn the longest?