Print Brokers and Contract Packaging companies (co-packers) are facing increased demand from brand owners to become true turnkey, one stop shops.
Brand managers are looking for a co-packer that can facilitate all their filling and packaging needs, to act as a single point of contact. This does not necessarily mean the co-packer must invest in every service under the sun, though, when the same services can be offered through close relationships with partner companies.
In the same way, brokers are frequently called upon to make referrals to packaging suppliers and fulfillment companies to round out their print offerings.
"The superior man understands what is right; the inferior man understands what will sell." – Confucius