Label Order Checklist: Answer These 15 Questions First

Apr 19, 2019 05:30 AM

Label packaging seems deceptively simple when you think about the end goal. It's just a sticker, right? But considering all aspects of the label's form and function within the broader context of your brand strategy is the best way to begin a label order. These 15 questions will help prepare you to receive labels with longevity that make your products shine.

By answering these questions, you will be able to provide your customer service representative with the precise information needed to engineer the exact label that's best for your products and your brand, within budget and on time.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Is it Time to Refresh Your Brand (and Labels)?

Jan 02, 2018 02:08 AM

label-design-ideas-and-innovations-1

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will perform and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Is it Time to Refresh Your Brand (and Labels)?

Jan 02, 2018 02:08 AM

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will perform and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

Read More

Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Label Proofs Explained

Nov 28, 2017 06:21 AM

When ordering your labels, particularly for new label orders, there can be some apprehension about how the final printed labels will come out.  Complex label designs with multiple special finishes or embellishments may be difficult to visualize. Trying to imagine how a label design you may have only seen on your computer screen will actually look when printed can be especially challenging when:

  • Labels are being printed on a metallized label material (substrate)
  • Labels are being printed on a clear substrate
  • Labels include foil stamping or hot stamping
  • Labels include spot varnishes or special varnishes
  • Labels include embossing/debossing

To help bridge the gap between concept & design and your final printed labels, Advanced Labels NW provides two types of label "proofs", Art Proofs and Press Proofs.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

Understanding Wine Labels & Required Information

Jul 17, 2017 03:47 AM

Regulations make for dry reading, so you might want to have a cup of coffee before tackling this topic. 9 primary requirements for wine labels are covered here, with a reading time of about 12 minutes– depending on how many times you nod off in the process.

The Federal Alcohol Administration (FAA) Act articulates the labeling rules for wine containing at least 7 percent alcohol by volume (ABV). According to the Alcohol and Tobacco Tax and Trade Bureau:

“TTB’s regulations exist to prevent the deception of the consumer and provide them with 'adequate information' as to the identity and quality of the product, to prohibit false or misleading statements, and to provide information as to the alcohol content of the product.”

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Wine

Let's Talk About Your Label Graphics

Jun 19, 2017 04:00 AM

Art and design are subjective, apart from commonly accepted best practices, there are infinite possibilities for label designs. To double down on clichés, beauty is always in the eye of the beholder, and one man's trash is another man's treasure.

However, there are a few design issues that have nothing to do with the inherently subjective nature of art. With a little understanding you will be able to save yourself time and money while communicating more effectively with your graphic designer.

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Topics: Graphic Design, How To, Marketing

3 Misconceptions About Pantone® Colors & Labels

May 26, 2017 07:10 AM

One of the most important aspects of label packaging and brand integrity is color consistency. The way your colors appear across all your labels, advertising, and marketing materials is critical to consumer recognition of your brand and products.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

Studies Prove Wine Labels Critical to Sales

Jan 31, 2017 02:00 AM

With nearly 9,000 wineries in the U.S., the market saturation of affordable entry level wines is higher than ever. Established wineries have found more fertile ground in the mid-to-high end price range where competition is more profitable. Studies show wineries must have high quality labels to be competitive in the segment.

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Topics: Digital Labels, Flexo Labels, Graphic Design, Marketing, Spirits, Wine

Packaging Design Trends for 2017

Jan 09, 2017 12:35 AM

It is highly unlikely 2017 be a rollercoaster year of radical changes up and down the retail shelf. Brand owners will continue to tell their unique story while seeking real connections with their customers.

Standing out on the retail shelf supports that goal. Tried and true design methodology underpins great packaging, and trends are popular aspects that ebb and flow in response to what is most effectively breaking through the clutter and noise.

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Topics: Graphic Design, Marketing, Miscellaneous Labels

Mark Ryan Winery Wins With NumbSkull Wine Label

Aug 18, 2016 04:00 AM

It's been a few years since we featured Mark McNeilly's renowned Mark Ryan Winery, and Seattle Magazine's 2011 Winemaker of the Year hasn't slowed down at all.

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Topics: Digital Labels, Graphic Design, Washington State, Wine

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