Label Quality: Why It Matters, How It's Achieved

Aug 03, 2016 07:40 AM

Most of us understand the difference between affordable and cheap. Diligent bargain hunting is a learned skill, and there are certainly benefits to finding products and services with comparable quality to big brand equivalents sold for premium prices. When you buy cheap labels you get what you pay for.

“Price is what you pay. Value is what you get.”
–Warren Buffett



Label Quality

With label printing, there are several factors to consider when trying to determine the difference between a quality affordable label product and a cheap low-quality label packaging.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Technology

Rub & Scuff Testing For Your Labels

Apr 12, 2016 07:49 AM

One of the most overlooked testing procedures for wine, spirits and beverage bottle labels is the rub and scuff test. It's a simple test, but when utilized properly it can eliminate nearly all abrasion issues that may occur during transit and consumer use of your labeled bottles. The rub & scuff test takes place before, during, and after the actual production of your labels.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

How to Get The "No-Label Look"

Feb 23, 2016 06:00 AM

You don't need a clear container, such as a glass bottle, to take advantage of clear labels. You can achieve the "no-label look" even if your containers are colored. Dark and clear glass, metallic and colored tubes, and various bottles, most containers can use film label materials to achieve differentiation and a high-end look. Making the label disappear allows your products to shine through.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

Cold Foil vs. Hot Foil for Labels

Feb 02, 2016 12:00 AM

Adding foil is an effective way to enhance the quality of your labeled products. Depending on your needs, we may use cold foil, or hot foil, and at times no foil at all– when a metallized substrate will work best.


You certainly don't need to become a foil expert, we will always engineer and print your labels with the best solutions for your project. But curious clients often ask about the difference between hot foil and cold foil for labels, so this is just basic information for those interested.

 

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Topics: Digital Labels, Flexo Labels, Foil Stamping, Graphic Design, Hot Foil, How To, Cold Foil

Bring Your Labels to Life With Tactile Varnish

Jan 25, 2016 02:25 AM

Most labels are produced with some type of protection in the form of varnish or lamination. But varnish treatments can also be used as another element of your label design, adding special effects with depth and contrast that help your products stand out on the shelf. And by utilizing rotary screen printing technology, varnishes can be applied to extremely detailed areas of your label design with perfect registration.

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Topics: Digital Labels, Flexo Labels, Graphic Design, Rotary Screen Printing

Featured Label: Araceli Spirits, Marigold Liqueur Labels

Oct 13, 2015 07:00 AM

This featured label is a show stopper. We see thousands of attractive and professional label designs each year, so labels that create a buzz around our production facility tend to be in exclusive company. We truly love the Araceli (Spanish for “Altar Of Heaven”) liqueur label, and the brand story that comes with it. It came as no surprise when we learned the creative force behind the label is an experienced marketer and brand manager.

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Topics: Digital Labels, Featured Label, Graphic Design, Spirits, Washington State

Increasing Sales Through Strategic Branding

Sep 16, 2015 06:18 AM

branding-for-labels

We frequently discuss marketing and graphic design for labels, both key components of branding. Every business has a brand, whether they actively cultivate it or not, and taking control of the brand message is critical to communicating the core values of any company.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Top 10 Mistakes With Online Wine Label "COLAs"

Aug 10, 2015 07:55 AM

 

Navigating the extensive guidelines for wine labels enforced by the Alcohol and Tobacco Tax and Trade Bureau (TTB) is no small feat. When you are finally ready to submit your wine labels for a Certificate of Label Approval (COLA), try to avoid the most common errors wineries make during the online submission process.


According to the TTB, these are the top 10 mistakes winemakers make during their online COLA applications:

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Top Tips for an Effective Front Label Design

Jul 28, 2015 10:00 PM

Your  labels are the only advertisement for your products that 100% of your customers will see. When they make a purchase, it is your labeled product they hold in their hand. It's the tangible, physical evidence of your brand. So even if they were exposed to your advertisements, your website, and your company Facebook page, at the point of purchase the burden of making the sale falls entirely on your packaging.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Simple Visual Hierarchy For Labels Explained

May 13, 2015 07:00 AM

Size, Contrast, Color, Shape, Position, and Whitespace

Using the basic principals of visual hierarchy you can direct shopper’s attention and communicate your brand message more effectively. By varying the weight and importance of visual elements you can create a center of interest, establish an orderly aesthetic, and develop a viewing pattern across your label that communicates the most important information first.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing, Miscellaneous Labels, Technology

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