Should you use imported glass bottles?

Sep 16, 2019 09:00 AM
In the end, the consumer will decide.

You’ve poured your heart and soul into crafting the perfect wine or spirit, and now it’s time to choose the perfect bottle and label to match. You’ve probably already considered the color, shape, style and size of your packaging — but which bottle supplier should you use?  

Cost will be the deciding factor for most wineries and distilleries. Customers want high-quality products at a low price, and packaging seems like a natural place to reduce costs. But cheap packaging materials can come with hidden costs of their own.  

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Topics: Environmental Sustainability, How To, Spirits, Technology, Wine

How to prevent and fix problems with squeezable tube labels

Jun 20, 2019 07:30 AM
How to fix tube label application problems

This previously published article was updated on June 20, 2019. 

Tube labels come with a variety of application and performance challenges, beyond those of “regular” labels. Think about the types of products that come in tube containers — lip balms, shampoos, body lotions, ketchups, sunblock. All of these products are held, squeezed and, inevitably, the product seeps onto the label.

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Topics: Digital Labels, Flexo Labels, How To, Miscellaneous Labels

The important role adhesive plays in your product label

Jun 19, 2019 07:30 AM
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This previously published article was updated on June 19, 2019.

Pressure-sensitive adhesives are the unsung hero of your product label. The right adhesive makes sure your label looks good long after it’s applied, from shipping to point-of-purchase and throughout the product lifecycle. And although you’ll never see it, using the wrong adhesive will turn customers away. Even the most expertly designed won’t help a product sell if it’s sliding off, peeling or wrinkling.

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Topics: Digital Labels, Flexo Labels, How To, Miscellaneous Labels, Technology

Label Order Checklist: Answer These 15 Questions First

Apr 19, 2019 05:30 AM

Label packaging seems deceptively simple when you think about the end goal. It's just a sticker, right? But considering all aspects of the label's form and function within the broader context of your brand strategy is the best way to begin a label order. These 15 questions will help prepare you to receive labels with longevity that make your products shine.

By answering these questions, you will be able to provide your customer service representative with the precise information needed to engineer the exact label that's best for your products and your brand, within budget and on time.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Why Are BOPP Labels So Popular?

May 16, 2018 04:31 AM


BOPP is an acronym for Biaxially-Oriented (BO) Polypropylene (PP), a favorite for personal care products, as well as bath & body and food & beverage brands. And it's easy to see why.

BOPP is a versatile and resilient label material available in white, opaque, metallized, or clear. BOPP labels are thin yet rugged, moisture resistant, product resistant, non-toxic, and food safe.

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Topics: Digital Labels, Flexo Labels, How To, Technology

Is it Time to Refresh Your Brand (and Labels)?

Jan 02, 2018 02:08 AM

label-design-ideas-and-innovations-1

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will perform and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Is it Time to Refresh Your Brand (and Labels)?

Jan 02, 2018 02:08 AM

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will perform and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

Read More

Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Label Proofs Explained

Nov 28, 2017 06:21 AM

When ordering your labels, particularly for new label orders, there can be some apprehension about how the final printed labels will come out.  Complex label designs with multiple special finishes or embellishments may be difficult to visualize. Trying to imagine how a label design you may have only seen on your computer screen will actually look when printed can be especially challenging when:

  • Labels are being printed on a metallized label material (substrate)
  • Labels are being printed on a clear substrate
  • Labels include foil stamping or hot stamping
  • Labels include spot varnishes or special varnishes
  • Labels include embossing/debossing

To help bridge the gap between concept & design and your final printed labels, Advanced Labels NW provides two types of label "proofs", Art Proofs and Press Proofs.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

Do You Have a "Red Cup" Strategy for the Holidays?

Sep 01, 2017 04:00 AM

As the dog days of summer come to an end it may be hard to believe that a certain well-know coffee chain will soon be handing out warm, custom-crafted beverages in an iconic red cup. If you are a caffeine craving devotee of this coffee-behemoth, you know the childlike giddiness you feel when your local shop first hands them out: The holidays are coming! There is built-in emotional response many people have to this brilliant, seasonal marketing strategy.

 

Are You Missing Sales Opportunities by Not Identifying Your “Red Cup”?

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Topics: Digital Labels, Flexo Labels, How To, Marketing, Miscellaneous Labels

Are You Ready to Stop Labeling By Hand?

Aug 15, 2017 06:48 AM

Hand applying labels is the way most companies start out, selling small quantities at a farmer's market, or fulfilling individual online orders for example.


Hand applying labels is tedious, leads to waste (damaged labels), and despite all best efforts the labels are not consistently applied. Full wrap labels are even more difficult to align, and film labels tend to trap air bubbles. 
As your production volume increases and fewer friends and family are willing to join you for a “labeling party”, it can take forever to get through all those label rolls. Or maybe you are just tired of paper cuts, perpetually sticky, aching fingers, and misaligned labels. So what's next?

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Topics: Digital Labels, Flexo Labels, How To, Technology

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