Let's Talk About Your Label Graphics

Jun 19, 2017 04:00 AM

Art and design are subjective, apart from commonly accepted best practices, there are infinite possibilities for label designs. To double down on clichés, beauty is always in the eye of the beholder, and one man's trash is another man's treasure.

However, there are a few design issues that have nothing to do with the inherently subjective nature of art. With a little understanding you will be able to save yourself time and money while communicating more effectively with your graphic designer.

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Topics: Graphic Design, How To, Marketing

3 Misconceptions About Pantone® Colors & Labels

May 26, 2017 07:10 AM

One of the most important aspects of label packaging and brand integrity is color consistency. The way your colors appear across all your labels, advertising, and marketing materials is critical to consumer recognition of your brand and products.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

Label Life is Limited

May 10, 2017 05:33 AM

More Labels for Less

With the deep discounts available when ordering a large quantity of labels, some brand owners may be tempted to buy more labels then they need. When the cost per thousand labels drops over 80% when ordering 10,000 vs. 2,500, the decision is easy to justify if it is in your packaging budget.


If your labeled products will not be updated in the time it takes to use the labels you have ordered, it makes financial sense to buy in bulk. Of course it's important to know for sure that your label info will not change. Ingredients or varietals, contact info or regulatory information often does change for many products, and new labels are often required. Before the decision to save money by buying larger quantities can be made however, the shelf life of the labels themselves needs to be considered.

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Topics: Digital Labels, Flexo Labels, How To

5 Things to Do Before You Send Your Labels to Print

Apr 21, 2017 06:16 AM

We're here to help

One of the recurring themes of our blog posts is helping educate our clients and potential clients on label ordering and printing. From figuring out which size label you need to choosing the right label material and testing it, to best practices for your label design & graphics, understanding adhesive options, and making barcodes, we try to share as much information as possible to make ordering your labels hassle free.

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Topics: Digital Labels, Flexo Labels, Food & Beverage Labels, How To

Label Quality: Why It Matters, How It's Achieved

Aug 03, 2016 07:40 AM

Most of us understand the difference between affordable and cheap. Diligent bargain hunting is a learned skill, and there are certainly benefits to finding products and services with comparable quality to big brand equivalents sold for premium prices. When you buy cheap labels you get what you pay for.

“Price is what you pay. Value is what you get.”
–Warren Buffett



Label Quality

With label printing, there are several factors to consider when trying to determine the difference between a quality affordable label product and a cheap low-quality label packaging.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Technology

Table Top Label Applicator Problems? It Might Be Static Electricity

Jul 21, 2016 04:00 AM

Ruined labels and jammed applicators are frustrating, especially when the problem is difficult to identify. Is it a problem with the label construction? The container being labeled? The label application equipment? If your labels are jamming up or multiple labels are applying to a single container, the real culprit may be static electricity.


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Topics: Digital Labels, Flexo Labels, How To, Technology

Hot and Humid: Label Problems and Solutions

Jun 29, 2016 07:57 AM

We've covered the issues of cold weather labeling, as well as common label application problems faced year round. With summer officially here it's time to talk about hot days and the adverse effects heat and humidity can have on your labels.

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Topics: Digital Labels, Flexo Labels, How To, Technology

Rub & Scuff Testing For Your Labels

Apr 12, 2016 07:49 AM

One of the most overlooked testing procedures for wine, spirits and beverage bottle labels is the rub and scuff test. It's a simple test, but when utilized properly it can eliminate nearly all abrasion issues that may occur during transit and consumer use of your labeled bottles. The rub & scuff test takes place before, during, and after the actual production of your labels.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

How to Get The "No-Label Look"

Feb 23, 2016 06:00 AM

You don't need a clear container, such as a glass bottle, to take advantage of clear labels. You can achieve the "no-label look" even if your containers are colored. Dark and clear glass, metallic and colored tubes, and various bottles, most containers can use film label materials to achieve differentiation and a high-end look. Making the label disappear allows your products to shine through.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To

Cold Foil vs. Hot Foil for Labels

Feb 02, 2016 12:00 AM

Adding foil is an effective way to enhance the quality of your labeled products. Depending on your needs, we may use cold foil, or hot foil, and at times no foil at all– when a metallized substrate will work best.


You certainly don't need to become a foil expert, we will always engineer and print your labels with the best solutions for your project. But curious clients often ask about the difference between hot foil and cold foil for labels, so this is just basic information for those interested.

 

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Topics: Digital Labels, Flexo Labels, Foil Stamping, Graphic Design, Hot Foil, How To, Cold Foil

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