Cold Foil vs. Hot Foil for Labels

Feb 02, 2016 12:00 AM

Adding foil is an effective way to enhance the quality of your labeled products. Depending on your needs, we may use cold foil, or hot foil, and at times no foil at all– when a metallized substrate will work best.


You certainly don't need to become a foil expert, we will always engineer and print your labels with the best solutions for your project. But curious clients often ask about the difference between hot foil and cold foil for labels, so this is just basic information for those interested.

 

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Topics: Digital Labels, Flexo Labels, Foil Stamping, Graphic Design, Hot Foil, How To, Cold Foil

Increasing Sales Through Strategic Branding

Sep 16, 2015 06:18 AM

branding-for-labels

We frequently discuss marketing and graphic design for labels, both key components of branding. Every business has a brand, whether they actively cultivate it or not, and taking control of the brand message is critical to communicating the core values of any company.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Top 10 Mistakes With Online Wine Label "COLAs"

Aug 10, 2015 07:55 AM

 

Navigating the extensive guidelines for wine labels enforced by the Alcohol and Tobacco Tax and Trade Bureau (TTB) is no small feat. When you are finally ready to submit your wine labels for a Certificate of Label Approval (COLA), try to avoid the most common errors wineries make during the online submission process.


According to the TTB, these are the top 10 mistakes winemakers make during their online COLA applications:

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Top Tips for an Effective Front Label Design

Jul 28, 2015 10:00 PM

Your  labels are the only advertisement for your products that 100% of your customers will see. When they make a purchase, it is your labeled product they hold in their hand. It's the tangible, physical evidence of your brand. So even if they were exposed to your advertisements, your website, and your company Facebook page, at the point of purchase the burden of making the sale falls entirely on your packaging.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

8 Resources to Help You Get Started With Labels

Jun 19, 2015 07:00 AM

Like any packaging project, label orders have a lot of moving parts. It can be easy to get overwhelmed, and you might be tempted to let the experts make the tough decisions for you.

While professional guidance is always nice to have, there are times when you may want to have more control over your brand packaging. And of course making informed decisions starts with... information! We've put together many helpful resources over the years, and we're going to break them all down right here, in one comprehensive list.

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Topics: Digital Labels, Flexo Labels, How To, Miscellaneous Labels, Technology

Simple Visual Hierarchy For Labels Explained

May 13, 2015 07:00 AM

Size, Contrast, Color, Shape, Position, and Whitespace

Using the basic principals of visual hierarchy you can direct shopper’s attention and communicate your brand message more effectively. By varying the weight and importance of visual elements you can create a center of interest, establish an orderly aesthetic, and develop a viewing pattern across your label that communicates the most important information first.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing, Miscellaneous Labels, Technology

How To Include FDA Supplement Facts With Tabular Labels

Apr 22, 2015 04:00 AM

For dietary supplement containers with limited label space, including all the information required by the FDA can be a Herculean task. The Supplement Facts panel alone can occupy the entire available surface of some labels, leaving no room for additional information required by the FDA.

If you somehow manage to cram every bit of required information onto your labels, the overall appearance of the final design may not be very appealing. Without a strong shelf appeal, your brand will have little chance competing on the store shelf alongside more eye-catching products.

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Topics: Dietary Supplement Labels, Flexo Labels, Graphic Design, How To, Marketing, Nutraceutical Labels, Vitamin Labels

No More Sheets: Roll Labels Are Better (and Cheaper)

Apr 17, 2015 07:00 AM

When you are starting out small, sheet labels are your friend. You can buy them in small quantities and even print them right from your home printer. If you only need a hundred labels and professional quality is just not in the budget, sheets of labels can be the interim solution for early distribution.

But as your business grows, buying labels in sheets is going to cost you more and limit your design and printing options.

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Topics: Digital Labels, Flexo Labels, How To, Marketing, Miscellaneous Labels

How To Make UPC Barcodes For Your Labels

Apr 15, 2015 04:00 AM

A Universal Product Code, or U.P.C., is a common sight on any retail package. The first barcode was introduced over 40 years ago on a pack of Wrigley's gum, and as self-checkout has grown in popularity even consumers have become accustomed to looking for them. More than 5 billion barcode products are scanned around the world every day.

A barcode is required on your labels to stock your products on retail shelves. So unless you plan to only sell your goods in small quantities at a Farmer's Market, you are going to need to generate unique barcodes for each of your products.

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Topics: Digital Labels, Flexo Labels, How To, Marketing, Miscellaneous Labels

Just Say No to JPEGs for Print and Label Design

Feb 20, 2015 02:40 AM


A low resolution photo will always print poorly. We recommend the print industry standard resolution of 300 dpi (dots per inch) at 100% of the printed size. This baseline quality measurement also applies to any other graphics or logos used in your label design. But you should never use JPEGs, even at 300 dpi.

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Topics: Digital Labels, Environmental Sustainability, Flexo Labels, Graphic Design, How To, Miscellaneous Labels

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