Label Order Checklist: Answer These 15 Questions First

Apr 19, 2019 05:30 AM

Label packaging seems deceptively simple when you think about the end goal. It's just a sticker, right? But considering all aspects of the label's form and function within the broader context of your brand strategy is the best way to begin a label order. These 15 questions will help prepare you to receive labels with longevity that make your products shine.

By answering these questions, you will be able to provide your customer service representative with the precise information needed to engineer the exact label that's best for your products and your brand, within budget and on time.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Is it Time to Refresh Your Brand (and Labels)?

Jan 02, 2018 02:08 AM

label-design-ideas-and-innovations-1

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will perform and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Is it Time to Refresh Your Brand (and Labels)?

Jan 02, 2018 02:08 AM

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will perform and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

Read More

Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Do You Have a "Red Cup" Strategy for the Holidays?

Sep 01, 2017 04:00 AM

As the dog days of summer come to an end it may be hard to believe that a certain well-know coffee chain will soon be handing out warm, custom-crafted beverages in an iconic red cup. If you are a caffeine craving devotee of this coffee-behemoth, you know the childlike giddiness you feel when your local shop first hands them out: The holidays are coming! There is built-in emotional response many people have to this brilliant, seasonal marketing strategy.

 

Are You Missing Sales Opportunities by Not Identifying Your “Red Cup”?

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Topics: Digital Labels, Flexo Labels, How To, Marketing, Miscellaneous Labels

Let's Talk About Your Label Graphics

Jun 19, 2017 04:00 AM

Art and design are subjective, apart from commonly accepted best practices, there are infinite possibilities for label designs. To double down on clichés, beauty is always in the eye of the beholder, and one man's trash is another man's treasure.

However, there are a few design issues that have nothing to do with the inherently subjective nature of art. With a little understanding you will be able to save yourself time and money while communicating more effectively with your graphic designer.

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Topics: Graphic Design, How To, Marketing

Studies Prove Wine Labels Critical to Sales

Jan 31, 2017 02:00 AM

With nearly 9,000 wineries in the U.S., the market saturation of affordable entry level wines is higher than ever. Established wineries have found more fertile ground in the mid-to-high end price range where competition is more profitable. Studies show wineries must have high quality labels to be competitive in the segment.

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Topics: Digital Labels, Flexo Labels, Graphic Design, Marketing, Spirits, Wine

Packaging Design Trends for 2017

Jan 09, 2017 12:35 AM

It is highly unlikely 2017 be a rollercoaster year of radical changes up and down the retail shelf. Brand owners will continue to tell their unique story while seeking real connections with their customers.

Standing out on the retail shelf supports that goal. Tried and true design methodology underpins great packaging, and trends are popular aspects that ebb and flow in response to what is most effectively breaking through the clutter and noise.

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Topics: Graphic Design, Marketing, Miscellaneous Labels

Advanced Labels NW Buys HP Indigo 8000 at Labelexpo

Sep 19, 2016 02:51 AM

(L to R: Steve Powers, HP, Haim Levit, HP, Kevin Davis, president, Advanced Labels NW, Zak Callahan, HP)


Lynnwood, Washington-based Advanced Labels NW, a converter producing high-quality custom tags and labels for the wine and spirits, food and beverage, health and beauty, and vitamin and nutraceutical markets, purchased an HP Indigo 8000 Digital Press at Labelexpo Americas 2016.

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Topics: Digital Labels, Marketing, Miscellaneous Labels

Increasing Sales Through Strategic Branding

Sep 16, 2015 06:18 AM

branding-for-labels

We frequently discuss marketing and graphic design for labels, both key components of branding. Every business has a brand, whether they actively cultivate it or not, and taking control of the brand message is critical to communicating the core values of any company.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Top 10 Mistakes With Online Wine Label "COLAs"

Aug 10, 2015 07:55 AM

 

Navigating the extensive guidelines for wine labels enforced by the Alcohol and Tobacco Tax and Trade Bureau (TTB) is no small feat. When you are finally ready to submit your wine labels for a Certificate of Label Approval (COLA), try to avoid the most common errors wineries make during the online submission process.


According to the TTB, these are the top 10 mistakes winemakers make during their online COLA applications:

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

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