Label Order Checklist: Answer These 15 Questions First

Posted by Advanced Labels NW

Label packaging seems deceptively simple when you think about the end goal. It's just a sticker, right? But considering all aspects of the label's form and function within the broader context of your brand strategy is the best way to begin a label order. These 15 questions will help prepare you to receive labels with longevity that make your products shine.

By answering these questions, you will be able to provide your customer service representative with the precise information needed to engineer the exact label that's best for your products and your brand, within budget and on time.

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Topics: Flexo Labels, Marketing, How To, Graphic Design, Digital Labels

Is it Time to Refresh Your Brand (and Labels)?

Posted by Advanced Labels NW

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will perform and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

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Topics: Flexo Labels, Marketing, How To, Graphic Design, Digital Labels

Do You Have a "Red Cup" Strategy for the Holidays?

Posted by Advanced Labels NW

As the dog days of summer come to an end it may be hard to believe that a certain well-know coffee chain will soon be handing out warm, custom-crafted beverages in an iconic red cup. If you are a caffeine craving devotee of this coffee-behemoth, you know the childlike giddiness you feel when your local shop first hands them out: The holidays are coming! There is built-in emotional response many people have to this brilliant, seasonal marketing strategy.

 

Are You Missing Sales Opportunities by Not Identifying Your “Red Cup”?

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Topics: Miscellaneous Labels, Flexo Labels, Marketing, How To, Digital Labels

Let's Talk About Your Label Graphics

Posted by Advanced Labels NW

Art and design are subjective, apart from commonly accepted best practices, there are infinite possibilities for label designs. To double down on clichés, beauty is always in the eye of the beholder, and one man's trash is another man's treasure.

However, there are a few design issues that have nothing to do with the inherently subjective nature of art. With a little understanding you will be able to save yourself time and money while communicating more effectively with your graphic designer.

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Topics: Marketing, How To, Graphic Design

Studies Prove Wine Labels Critical to Sales

Posted by Advanced Labels NW

With nearly 9,000 wineries in the U.S., the market saturation of affordable entry level wines is higher than ever. Established wineries have found more fertile ground in the mid-to-high end price range where competition is more profitable. Studies show wineries must have high quality labels to be competitive in the segment.

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Topics: Wine, Flexo Labels, Marketing, Spirits, Graphic Design, Digital Labels

Advanced Labels NW Rebranded

Posted by Advanced Labels NW

As we announced in early December, Advanced Labels NW has joined the Resource Label Group family of companies. 


As a Resource Label Group company, our national leadership and scale empower us to deliver the capabilities, technologies and systems our customers require. And we can duplicate those technologies in multiple locations to service our customers when and where needed. Cost effectiveness and creative solutions are all part of what we bring to the table as a large organization. And we're growing.

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Topics: Technology, Marketing, Graphic Design, History

Packaging Design Trends for 2017

Posted by Advanced Labels NW

It is highly unlikely 2017 be a rollercoaster year of radical changes up and down the retail shelf. Brand owners will continue to tell their unique story while seeking real connections with their customers.

Standing out on the retail shelf supports that goal. Tried and true design methodology underpins great packaging, and trends are popular aspects that ebb and flow in response to what is most effectively breaking through the clutter and noise.

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Topics: Miscellaneous Labels, Marketing, Graphic Design

Advanced Labels NW Buys HP Indigo 8000 at Labelexpo

Posted by Advanced Labels NW

(L to R: Steve Powers, HP, Haim Levit, HP, Kevin Davis, president, Advanced Labels NW, Zak Callahan, HP)


Lynnwood, Washington-based Advanced Labels NW, a converter producing high-quality custom tags and labels for the wine and spirits, food and beverage, health and beauty, and vitamin and nutraceutical markets, purchased an HP Indigo 8000 Digital Press at Labelexpo Americas 2016.

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Topics: Miscellaneous Labels, Marketing, Digital Labels

Is it Time to Refresh Your Brand (and Labels)?

Posted by Advanced Labels NW

From small business to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtally or through consistent consumer interpretation – predicting how your update will be received and impact sales can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

Read More

Topics: Marketing, How To, Graphic Design

Increasing Sales Through Strategic Branding

Posted by Advanced Labels NW

Branding for labels

We frequently discuss marketing and graphic design for labels, both key components of branding. Every business has a brand, whether they actively cultivate it or not, and taking control of the brand message is critical to communicating the core values of any company.

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Topics: Flexo Labels, Marketing, How To, Graphic Design, Digital Labels

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