Your labels are the only advertisement for your products that 100% of your customers will see. When they make a purchase, it is your labeled product they hold in their hand. It's the tangible, physical evidence of your brand. So even if they were exposed to your advertisements, your website, and your company Facebook page, at the point of purchase the burden of making the sale falls entirely on your packaging.
If you're looking for ways to help your labels jump off the shelf, consider matte or gloss varnish treatments on your next label design. Varnishes can be a great way to set yourself apart from the crowd.
Varnish treatments are used to decorate label designs or to simply protect the ink and paper, similar to lamination. When used right, varnishes can have a massive impact on the appearance of your labels.
When you are starting out small, sheet labels are your friend. You can buy them in small quantities and even print them right from your home printer. If you only need a hundred labels and professional quality is just not in the budget, sheets of labels can be the interim solution for early distribution.
But as your business grows, buying labels in sheets is going to cost you more and limit your design and printing options.
Oktoberfest is a worldwide phenomenon that all began with the wedding festivities of Ludwig I and Therese of Saxony in 1810. Today, the fascinating festival, with strict rules of participation, has inspired tribute events all over the globe. If your experience with Oktoberfest amounts to a beer garden thousands of miles from the German Free State of Bavaria, there's a lot about the celebration you might not know.