Top Tips for an Effective Front Label Design

Jul 28, 2015 10:00 PM

Your  labels are the only advertisement for your products that 100% of your customers will see. When they make a purchase, it is your labeled product they hold in their hand. It's the tangible, physical evidence of your brand. So even if they were exposed to your advertisements, your website, and your company Facebook page, at the point of purchase the burden of making the sale falls entirely on your packaging.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing

Simple Visual Hierarchy For Labels Explained

May 13, 2015 07:00 AM

Size, Contrast, Color, Shape, Position, and Whitespace

Using the basic principals of visual hierarchy you can direct shopper’s attention and communicate your brand message more effectively. By varying the weight and importance of visual elements you can create a center of interest, establish an orderly aesthetic, and develop a viewing pattern across your label that communicates the most important information first.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing, Miscellaneous Labels, Technology

Matte and Gloss Varnish on Labels

May 04, 2015 02:31 AM

If you're looking for ways to help your labels jump off the shelf, consider matte or gloss varnish treatments on your next label design. Varnishes can be a great way to set yourself apart from the crowd.

Varnish treatments are used to decorate label designs or to simply protect the ink and paper, similar to lamination. When used right, varnishes can have a massive impact on the appearance of your labels.

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Topics: Digital Labels, Flexo Labels, Graphic Design, Marketing, Miscellaneous Labels

How To Include FDA Supplement Facts With Tabular Labels

Apr 22, 2015 04:00 AM

For dietary supplement containers with limited label space, including all the information required by the FDA can be a Herculean task. The Supplement Facts panel alone can occupy the entire available surface of some labels, leaving no room for additional information required by the FDA.

If you somehow manage to cram every bit of required information onto your labels, the overall appearance of the final design may not be very appealing. Without a strong shelf appeal, your brand will have little chance competing on the store shelf alongside more eye-catching products.

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Topics: Dietary Supplement Labels, Flexo Labels, Graphic Design, How To, Marketing, Nutraceutical Labels, Vitamin Labels

No More Sheets: Roll Labels Are Better (and Cheaper)

Apr 17, 2015 07:00 AM

When you are starting out small, sheet labels are your friend. You can buy them in small quantities and even print them right from your home printer. If you only need a hundred labels and professional quality is just not in the budget, sheets of labels can be the interim solution for early distribution.

But as your business grows, buying labels in sheets is going to cost you more and limit your design and printing options.

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Topics: Digital Labels, Flexo Labels, How To, Marketing, Miscellaneous Labels

How To Make UPC Barcodes For Your Labels

Apr 15, 2015 04:00 AM

A Universal Product Code, or U.P.C., is a common sight on any retail package. The first barcode was introduced over 40 years ago on a pack of Wrigley's gum, and as self-checkout has grown in popularity even consumers have become accustomed to looking for them. More than 5 billion barcode products are scanned around the world every day.

A barcode is required on your labels to stock your products on retail shelves. So unless you plan to only sell your goods in small quantities at a Farmer's Market, you are going to need to generate unique barcodes for each of your products.

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Topics: Digital Labels, Flexo Labels, How To, Marketing, Miscellaneous Labels

Featured Label: Kookaburra Natural Cleaning Products

Apr 08, 2015 04:00 AM

Three's Company

Kookaburra Natural Cleaning Products are distributed by ABL Development Inc., a family owned business in southeastern Colorado. The company is the passion of its three owners, sisters Beth, Heidi, and Laurie.


Raised together in the family business, each developed their own individual career specialties. Many of the day to day operations required to own and operate a manufacturing business were learned “under fire”, on the job and under pressure.

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Topics: Environmental Sustainability, Featured Label, Marketing, Miscellaneous Labels

Do My Labels Look Good?

Feb 23, 2015 03:09 AM

It's a common question label printers hear: "Do my labels look good?", or "What do you think of my labels?".

In our experience, these questions are posed from one of two places.

  1. The brand owner is proud of the label design, excited to share it, and anticipating positive feedback.
  2. There is a great deal of uncertainty and apprehension about the label design and the brand owner is reluctant to move forward with a design they feel is not as professional or attractive as it should be.
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Topics: Digital Labels, Environmental Sustainability, Flexo Labels, Graphic Design, Marketing, Miscellaneous Labels

Big Tobacco Leading the Way on Vape Warning Labels

Oct 08, 2014 07:00 AM

In the absence of federal regulations for e-cigarette warning labels, one of the largest tobacco companies has decided to lead the way with voluntary warning labels.

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Topics: Digital Labels, Environmental Sustainability, Flexo Labels, Marketing, Miscellaneous Labels

They Serve Wine at Oktoberfest?

Sep 18, 2014 10:30 PM

Oktoberfest is a worldwide phenomenon that all began with the wedding festivities of Ludwig I and Therese of Saxony in 1810. Today, the fascinating festival, with strict rules of participation, has inspired tribute events all over the globe. If your experience with Oktoberfest amounts to a beer garden thousands of miles from the German Free State of Bavaria, there's a lot about the celebration you might not know.

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Topics: Digital Labels, Environmental Sustainability, Flexo Labels, Marketing, Miscellaneous Labels

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