Finding a Compatible Label Packaging Partner

Jul 17, 2014 07:00 AM

Print Brokers and Contract Packaging companies (co-packers) are facing increased demand from brand owners to become true turnkey, one stop shops.

Brand managers are looking for a co-packer that can facilitate all their filling and packaging needs, to act as a single point of contact. This does not necessarily mean the co-packer must invest in every service under the sun, though, when the same services can be offered through close relationships with partner companies.

In the same way, brokers are frequently called upon to make referrals to packaging suppliers and fulfillment companies to round out their print offerings.

 

"The superior man understands what is right; the inferior man understands what will sell." – Confucius

 

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Ejuice Labels, Environmental Sustainability, Food & Beverage Labels, Health & Beauty Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine, Vitamin Labels

Trends in Pet Product Labeling

May 14, 2014 07:00 AM

Pet product labels have been moving away from the mass-produced big brand packaging look for years. It's the same trend we've seen with non pet-related products.

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Topics: Digital Labels, Flexo Labels, Pet Care & Pet Food Labels

Check It Out: The Label Learning Hub

Apr 18, 2014 07:00 AM

We've launched a new section of our website called the Label Learning Hub. The Label Learning Hub exists to help everyone understand label basics, label design, label application, and label marketing.

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Ejuice Labels, Flexo Labels, Food & Beverage Labels, Graphic Design, How To, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Vitamin Labels, Wine

Don't Leave Labels for Last! 4 Reasons Great Labels Require Careful Planning

Apr 01, 2014 11:30 PM

When should you order your labels, and what preparations need to be made before you do? All too often, packaging is an afterthought. With containers, closures, and labels all needing to work together, you should always plan ahead.

As you take a million little steps leading to your final launch, remember to include label packaging in the early-to-mid planning stages of your product development cycle.

"Fortune favors the prepared mind." - Louis Pasteur

Since the end result of all your planning and hard work is your product on the store shelf, it's not uncommon to assume labels are the last step, or close to it. We see this fairly often with new businesses, but even long time customers can fall into this trap. Here are 4 reasons to plan ahead.

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Flexo Labels, Food & Beverage Labels, Graphic Design, Health & Beauty Labels, How To, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine

Content Overload? Booklet Labels Are The Solution

Nov 19, 2013 02:41 AM

ECL, Booklet Labels

Extended Content Booklet Labels 

Those words may not mean anything to you right now, but chances are you've seen an extend content booklet label (ECL) or multi-layered labels in the wild. If you have ever peeled an accordion folded piece of paper off a product to reveal more information, you have encountered an ECL. These multi-folded, leaflet type labels have been used for many years with great success to expand the printable space of a label. For products in small containers or products that require a lot of regulatory or legal information, instructions, disclaimers, or multiple language translations, ECLs can be a lifesaver.

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Topics: Flexo Labels, Food & Beverage Labels, Graphic Design, Health & Beauty Labels, How To, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Vitamin Labels

Consider Color – Common Perceptions of Color

Apr 18, 2013 12:05 AM
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Topics: Beer Labels, Digital Labels, Flexo Labels, Food & Beverage Labels, Health & Beauty Labels, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine

Webinar: Unleash the Power of Digital Printing

Nov 20, 2012 09:38 PM

Digital printing can dramatically impact the way you do business. Let us show you how.

We poduced a live digital printing webinar in partnership with HP. The archived presentation is now available for those unable to attend the live event. Runtime: 24 minutes.

Learn about the incredible advantages and extraordinary capabilities of digital printing and how it benefits your business, your bottom line and the environment.

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Topics: Beer Labels, Digital Labels, Environmental Sustainability, Food & Beverage Labels, Health & Beauty Labels, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine

QR Codes, Simplistic Marketing

Nov 12, 2012 08:45 PM

Mysterious? Not at all
We’re sure you’ve noticed those cool-looking, mysterious black and white square barcodes appearing more and more often on food and beverage labels, on signs, in magazines – virtually everywhere. QR Codes, or Quick Response Codes, are growing in popularity by the day. Keep reading and learn how the addition of QR codes to your label packaging can assist you in streamlining your marketing campaign and quickly increase brand awareness of your product.


Point and click

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Topics: Beer Labels, Environmental Sustainability, Food & Beverage Labels, Health & Beauty Labels, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, QR codes, Spirits, Technology, Wine

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