Pressure-sensitive adhesives are far from one-size-fits-all. Some adhesives are engineered to have good holding power at arctic temperatures. Some stick permanently, and some can be removed easily by the customer. Yet others are designed to help labels stay snug around tight-radius containers.
This previously published article was updated on June 19, 2019.
Pressure-sensitive adhesives are the unsung hero of your product label. The right adhesive makes sure your label looks good long after it’s applied, from shipping to point-of-purchase and throughout the product lifecycle. And although you’ll never see it, using the wrong adhesive will turn customers away. Even the most expertly designed won’t help a product sell if it’s sliding off, peeling or wrinkling.
With many other topics occupying the daily news feed, the ongoing controversy and division surrounding genetically modified organisms (GMOs) in U.S. food has faded into the background. But that doesn't mean the conversation is over. Several recent developments, including federal proposals for food labeling and a landmark lawsuit, have put the spotlight on the issue once again. So what's going on with GMO labels?
Variable data printing (VDP) and variable image printing (VIP) have been around for years, since the dawn of digital label printing. And yet many brand owners are still unaware of the tremendous benefits it offers. Far from its technical sounding title, variable printing offers clear and obvious benefits for brands– cost savings, package personalization, and design flexibility.
BOPP is an acronym for Biaxially-Oriented (BO) Polypropylene (PP), a favorite for personal care products, as well as bath & body and food & beverage brands. And it's easy to see why.
BOPP is a versatile and resilient label material available in white, opaque, metallized, or clear. BOPP labels are thin yet rugged, moisture resistant, product resistant, non-toxic, and food safe.
Hand applying labels is the way most companies start out, selling small quantities at a farmer's market, or fulfilling individual online orders for example.
Hand applying labels is tedious, leads to waste (damaged labels), and despite all best efforts the labels are not consistently applied. Full wrap labels are even more difficult to align, and film labels tend to trap air bubbles. As your production volume increases and fewer friends and family are willing to join you for a “labeling party”, it can take forever to get through all those label rolls. Or maybe you are just tired of paper cuts, perpetually sticky, aching fingers, and misaligned labels. So what's next?
Embossing adds an eye-catching dimension to your labels, and often includes a nice tactile aspect as well. Having an interesting and eye-catching label is great. Getting a consumer to pick up your product to feel the label is even better.
We recently announced the installation of our HP8000, the world's best digital label press. Digital labels are certainly nothing new, but with the release of the HP Indigo 8000 Digital Press we can confidently proclaim they have never been better. The technology and press speeds continually increase.
Of course, digital label printing is not the only service Advanced Labels NW has to offer. Our digital printing capabilities are complimented by our award-winning flexographic printing expertise. As we promote our latest investment in digital label printing, it is a great time to revisit the 9 most common questions we are asked about digital labels.
2016 is a landmark year of technological investment in the 26-year award winning history of Advanced Labels NW. With all the major pieces now in place, we would like to share with you the progress we have made towards delivering the best labels possible in support of brands all across the country.
Most of us understand the difference between affordable and cheap. Diligent bargain hunting is a learned skill, and there are certainly benefits to finding products and services with comparable quality to big brand equivalents sold for premium prices. When you buy cheap labels you get what you pay for.
“Price is what you pay. Value is what you get.”
With label printing, there are several factors to consider when trying to determine the difference between a quality affordable label product and a cheap low-quality label packaging.