Label Quality: Why It Matters, How It's Achieved

Aug 03, 2016 07:40 AM

Most of us understand the difference between affordable and cheap. Diligent bargain hunting is a learned skill, and there are certainly benefits to finding products and services with comparable quality to big brand equivalents sold for premium prices. When you buy cheap labels you get what you pay for.

“Price is what you pay. Value is what you get.”
–Warren Buffett

Label Quality

With label printing, there are several factors to consider when trying to determine the difference between a quality affordable label product and a cheap low-quality label packaging.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Technology

Table Top Label Applicator Problems? It Might Be Static Electricity

Jul 21, 2016 04:00 AM

Ruined labels and jammed applicators are frustrating, especially when the problem is difficult to identify. Is it a problem with the label construction? The container being labeled? The label application equipment? If your labels are jamming up or multiple labels are applying to a single container, the real culprit may be static electricity.

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Topics: Digital Labels, Flexo Labels, How To, Technology

Hot and Humid: Label Problems and Solutions

Jun 29, 2016 07:57 AM

We've covered the issues of cold weather labeling, as well as common label application problems faced year round. With summer officially here it's time to talk about hot days and the adverse effects heat and humidity can have on your labels.

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Topics: Digital Labels, Flexo Labels, How To, Technology

8 Resources to Help You Get Started With Labels

Jun 19, 2015 07:00 AM

Like any packaging project, label orders have a lot of moving parts. It can be easy to get overwhelmed, and you might be tempted to let the experts make the tough decisions for you.

While professional guidance is always nice to have, there are times when you may want to have more control over your brand packaging. And of course making informed decisions starts with... information! We've put together many helpful resources over the years, and we're going to break them all down right here, in one comprehensive list.

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Topics: Digital Labels, Flexo Labels, How To, Miscellaneous Labels, Technology

Simple Visual Hierarchy For Labels Explained

May 13, 2015 07:00 AM

Size, Contrast, Color, Shape, Position, and Whitespace

Using the basic principals of visual hierarchy you can direct shopper’s attention and communicate your brand message more effectively. By varying the weight and importance of visual elements you can create a center of interest, establish an orderly aesthetic, and develop a viewing pattern across your label that communicates the most important information first.

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing, Miscellaneous Labels, Technology

Anything's Possible With Pattern Embossing

Jun 19, 2014 04:08 AM

When we first developed the pattern embossing process nearly a decade ago, it filled a straightforward need: the look and feel of high-end label materials at a fraction of the cost.

Like all great innovations, pattern embossing has grown beyond its original intent. Its become a special treatment all its own, and the results have been amazing.

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Topics: Digital Labels, Flexo Labels, Graphic Design, Miscellaneous Labels, Technology

Thermal Label Printing: The Basics

Jun 10, 2014 09:33 PM

Thermal Printing, commonly known as TT Printing or DT Printing, has been around since the 1940s and still has widespread use in label packaging today. Thermal Transfer printing or TT printing employs the use of a heat transferrable thermal ribbon, whereas direct thermal printing is a process where a heated print head activates a heat sensitive direct thermal material to acheive the desired image in black.

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Topics: Digital Labels, Flexo Labels, How To, Technology

Do You Know These 6 Key Graphic Design Terms?

Jun 06, 2014 05:21 AM

Business slang and acronyms are commonplace in any profession. Often the hardest part of starting a new job is catching up with all the colloquialisms used in any particular industry.

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Topics: Graphic Design, Technology

Featured label: AquaNew Watt-Ahh, Water Bottle Label

Mar 05, 2014 06:00 AM


It gives life, it soothes, it cleanses. What is it? Water. Or, in this case Watt-Ahh – an ultra pure water, hydro-fortified for energy. The water is polarized and contains a reservoir of electrons to promote health and energy. While these claims appear rather pedestrian on the surface, the testimonials of Watt-Ahh consumers are nothing short of astounding – each attributing their experiences to the effects of Watt-Ahh. There are accounts of failing internal organ function being restored, nursing animals back to health, and even one unfortunate soul who had seriously injured his hand with a chainsaw who applied Watt-Ahh directly to the wound to aid with healing.

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Topics: Digital Labels, Environmental Sustainability, Featured Label, Food & Beverage Labels, Technology

Realities of "Cruelty-Free" Labels

Feb 28, 2014 06:00 AM

The Leaping Bunny Tells All

Look in your medicine cabinet, your shower, and your make up case - how many of your personal care products have a little leaping bunny logo on the label? That bunny signifies that the product is truly cruelty-free. This particular bunny came about because in the late 90s ‘cruelty-free’ products had become popular, but there were no standards about what cruelty-free meant. Companies were using the phrase at will by including “cruelty-free,” “not tested on animals,” or unofficial bunny logos on their labels. However, such labeling can encompass a variety of definitions. To this day, a product labeled cruelty-free is not necessarily 100% cruelty-free.

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Topics: Digital Labels, Flexo Labels, Health & Beauty Labels, How To, Technology

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