Corks vs. Screw Caps for Wine & Spirits

Feb 07, 2014 01:00 AM

Screw caps have recently gained a lot of ground, but the cork is still king. Which is actually better for your wine or spirits packaging?

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Topics: How To, Spirits, Technology, Wine

Don’t Let Soggy Labels Dampen Your Brand

Jan 09, 2014 07:07 PM

(Note: This is an excerpt from our free ebook about labeling bottles that endure cold & wet conditions.)

Your brand is everything and your brand image should be supported by your label packaging. For too long now, paper labels have only been expected to last a few hours under the harsh conditions of refrigeration or ice water submersion. In the world of beverage bottle packaging, a label that visually deteriorates when wet, but manages to barely cling to the bottle, has received a passing grade. In other words, despite a distorted and deteriorating presentation of your brand message, today’s paper beverage labels are graded solely on their ability to adhere to the bottle. 

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Topics: Beer Labels, Environmental Sustainability, Flexo Labels, Food & Beverage Labels, How To, Spirits, Technology, Wine

A Picture is Worth a Thousand Sales

Nov 21, 2013 10:30 PM

For labels, packaging, and the web, professional product photography is essential to your brand image, sales, and bottom line. Read on to learn the basics of photos, filetypes, and image and graphic printing.

Design Elements and Photos: Resolution and Filetypes Explained

When including photographs as part of your label design, we cannot stress enough the importance of professional, high quality photographs. Even the most beautifully designed label product will be negatively impacted by low quality, grainy, blurry, or poorly lit photos. Your product labels will have an amateur appearance that will reflect poorly on your brand image, which could cost you sales. So what can you do about it?

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Topics: Digital Labels, Flexo Labels, Graphic Design, How To, Marketing, Miscellaneous Labels, Technology

What You Need to Know About QR Codes

Oct 28, 2013 11:30 PM

We're sure you've noticed QR codes by now. They're those black and white, barcode-like squares showing up on food and beverage labels, on signs, in magazines - virtually everywhere. QR codes, or quick response codes, have been used in a wide variety of applications for many years now . Keep reading and learn how adding QR codes to your label packaging can assist you in expanding a marketing campaign, provide your customers with additional information about your products and brand, and quickly increase awareness of your product.

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Topics: Digital Labels, How To, Miscellaneous Labels, Technology

QR Codes, Simplistic Marketing

Nov 12, 2012 08:45 PM

Mysterious? Not at all
We’re sure you’ve noticed those cool-looking, mysterious black and white square barcodes appearing more and more often on food and beverage labels, on signs, in magazines – virtually everywhere. QR Codes, or Quick Response Codes, are growing in popularity by the day. Keep reading and learn how the addition of QR codes to your label packaging can assist you in streamlining your marketing campaign and quickly increase brand awareness of your product.


Point and click

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Topics: Beer Labels, Environmental Sustainability, Food & Beverage Labels, Health & Beauty Labels, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, QR codes, Spirits, Technology, Wine

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