Don't Leave Labels for Last! 4 Reasons Great Labels Require Careful Planning

Apr 01, 2014 11:30 PM

When should you order your labels, and what preparations need to be made before you do? All too often, packaging is an afterthought. With containers, closures, and labels all needing to work together, you should always plan ahead.

As you take a million little steps leading to your final launch, remember to include label packaging in the early-to-mid planning stages of your product development cycle.

"Fortune favors the prepared mind." - Louis Pasteur

Since the end result of all your planning and hard work is your product on the store shelf, it's not uncommon to assume labels are the last step, or close to it. We see this fairly often with new businesses, but even long time customers can fall into this trap. Here are 4 reasons to plan ahead.

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Flexo Labels, Food & Beverage Labels, Graphic Design, Health & Beauty Labels, How To, Marketing, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine

4 Buzzwords to Bypass on Your Label Packaging

Mar 20, 2014 08:01 PM

Nothing kills a good word or phrase like overuse.

The words on this list are not inherently bad, but they have been hijacked by big business and completely diluted by years of cynical marketing. Even though they may perfectly describe your products, your products do not exist in a vacuum. And depending on your market or channel, you may inadvertently harm your brand by displaying these words prominently on your labels.

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Topics: Beer Labels, Dietary Supplement Labels, Digital Labels, Ejuice Labels, Flexo Labels, Food & Beverage Labels, Graphic Design, Health & Beauty Labels, How To, Marketing, Spirits, Wine

Corks vs. Screw Caps for Wine & Spirits

Feb 07, 2014 01:00 AM

Screw caps have recently gained a lot of ground, but the cork is still king. Which is actually better for your wine or spirits packaging?

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Topics: How To, Spirits, Technology, Wine

Chinese Glass Bottles: Inexpensive or Cheap?

Feb 06, 2014 08:05 PM

Message in a bottle

You put your heart and soul into creating the perfect wine or spirit and now it’s time to bottle and label it. You’ve considered color, shape, style, and size, but which bottle supplier should you use?


For most wineries and distilleries, cost will be a deciding factor. With customers that increasingly want a high quality product at a low price, packaging seems like a natural place to reduce costs.

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Topics: Environmental Sustainability, How To, Spirits, Technology, Wine

Featured Label: Briali Vineyards & Winery, Wine Label

Feb 05, 2014 05:17 AM

Down and Dirty with Briali

Environmental respect is anything but an afterthought at Briali Vineyard. This philosophy is at the very heart of Brian and Alicia ("Bri and "Ali") Moeller’s decision to start a biodynamic winery after nurturing 15 varieties of grapevines over 9 years.  This type of eco-friendly, organic winemaking is hard work. To Brian and Alicia, who are completely hands-on with their vineyard, it’s worth it. They love the labor intensive challenge of producing a pure, high quality wine.  And in just their second year open to the public, Briali has already sold out the first year’s vintage.

"Not all certified organic elements are earth friendly. Something for everyone to keep in mind." – Brian Moeller

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Topics: Digital Labels, Environmental Sustainability, Featured Label, Miscellaneous Labels, Wine

Don’t Let Soggy Labels Dampen Your Brand

Jan 09, 2014 07:07 PM

(Note: This is an excerpt from our free ebook about labeling bottles that endure cold & wet conditions.)

Your brand is everything and your brand image should be supported by your label packaging. For too long now, paper labels have only been expected to last a few hours under the harsh conditions of refrigeration or ice water submersion. In the world of beverage bottle packaging, a label that visually deteriorates when wet, but manages to barely cling to the bottle, has received a passing grade. In other words, despite a distorted and deteriorating presentation of your brand message, today’s paper beverage labels are graded solely on their ability to adhere to the bottle. 

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Topics: Beer Labels, Environmental Sustainability, Flexo Labels, Food & Beverage Labels, How To, Spirits, Technology, Wine

How to Avoid Problems When Applying Labels In Fall & Winter

Oct 23, 2013 04:00 AM

Labeling Damp And/Or Cold Bottles

We occasionally hear from brand managers who have had issues with their labels not adhering fully to their bottles, especially in the late fall and winter months. Most commonly, the issues have been environmental or climate related. Cold weather label application is completely acceptable and need not be avoided. However, there are some important considerations when undertaking fall and winter labeling. 

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Topics: Beer Labels, Digital Labels, Flexo Labels, Food & Beverage Labels, Ice Breaker, Spirits, Wine

Bottling day with Gorman Winery in Woodinville, WA

May 24, 2013 12:29 AM


Winery owner Chris Gorman has been making wine for over a decade


Chris Gorman from Gorman Winery invited a team of Advanced Labels employees to participate in the bottling of The Devil You Don’t Know this month! For many of us, it was the first time we’d seen a wine bottling first hand. We spent a few hours with Chris and his team of volunteers on a beautiful spring day in Woodinville, Washington. We also met with Scott from Signature Mobile Bottlers, who kept the line running smoothly, checked wine levels and measured label application for machine applied accuracy.

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Topics: Digital Labels, How To, Washington State, Wine

Consider Color – Common Perceptions of Color

Apr 18, 2013 12:05 AM
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Topics: Beer Labels, Digital Labels, Flexo Labels, Food & Beverage Labels, Health & Beauty Labels, Miscellaneous Labels, Nutraceutical Labels, Pet Care & Pet Food Labels, Spirits, Wine

Featured Label: Mark Ryan Winery, Wine Labels

Mar 04, 2013 10:53 PM

The Godfather of Woodinville Wine

Mark Ryan McNeilly is the acknowledged Godfather of the Woodinville wine scene (proof), and if you’re reading this, you’ve probably tried his award-winning wines. If you haven’t, skip to the bottom of this article for a link to the online store. Or better yet, jot down the address of your nearest Mark Ryan Winery Tasting Room and make time for a visit.


Dead Horse, The Vincent, The Chief

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Topics: Digital Labels, Featured Label, Washington State, Wine

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