As the medical and recreational cannabis industry continues its explosive growth, cannabis brand owners need compelling labels to remain competitive. With an ever growing number of competitors and an increasingly informed and discerning consumer base, cannabis product labels need to be attractive and eye-catching to compete on crowded dispensary shelves.
As with any retail product, labels are often the primary influence on consumer buying decisions– decisions that are frequently made lightning fast, typically in less than 8 seconds! Factoring in the various requirements for label compliance, the design phase of your product development has to be carefully considered. After all the time and effort needed to design a great cannabis product label, it should be printed by an experienced, high quality label printer.
Compelling Cannabis Labels
Compelling cannabis labels are essential to elevating your cannabis brand. To communicate the value of your product and to meet the frequently changing regulatory requirements, working with a knowledgeable and experienced cannabis label printer goes a long way towards providing you with peace of mind and attractive labels that sell.
There are more opportunities to elevate your cannabis brand through quality labels than cheap stickers. With more than 5,300 pressure sensitive label shapes and sizes in stock today, Advanced Labels NW offers affordable options to help you create a distinctive dispensary presence. You can also order a custom cannabis label shape for an additional fee.
Just getting started? Our blog has many informational article available, including design advice such as color selection based on consumer perception. If you are new to label packaging, we have organized a getting started guide called The Label Learning Hub, where you can learn about label basics, design, marketing, and label application.
Cannabis Label Materials
Whatever your cannabis product, we have a self-adhesive label material for your application. For example, essential oils can damage some label materials or degrade label adhesives, so we will recommend a compatible product stock and adhesive combination.
We offer numerous paper, film, estate, metallized, kraft, squeezable, TT printable, writable and specialty materials to meet your cannabis packaging needs.
There are also versatile label constructions available for applications where additional space is needed. Booklet labels, extended content labels, and multi-layer hinged labels are all excellent solutions for cannabis products that are in need of more space for regulatory or other information, such as:
- THC %
- CDB %
- Net Weight (Net Wt)
- Testing Lab info
- Lot #, Dates, other state specific regulations
Special Finishes & Embellishments for Cannabis Labels
Wether you are producing consumables/edibles, inhalants, infused beverages, or any other cannabis product, matte or gloss label varnish treatments and laminates are just the tip of the iceberg when it comes to stylizing your label design. Spot varnishes and textured varnishes are an excellent way to call attention to your labels.
Cannabis Label Solutions
Recreational marijuana is a relative newcomer to the retail sales environment. This means there is very little established precedent for cannabis brand owners. Opportunities to become a market leader, drive trends, and create truly unique and stunning label packaging are available right now.
Advanced Labels NW offers the latest in high definition digital label printing, including variable data and imaging. With a minimum order of 1,000 labels, we can print your short run cannabis labels in any combination SKUs with the same label size and orientation.
Resources For Those New To Label Ordering
We maintain a growing content library on this website to help new clients understand the label ordering process. Our blog and Label Learning Hub are the main areas that can be helpful resources for you. Some helpful articles include:
We look forward to working with you! You are encouraged to contact us online or call and discuss your specific labeling needs with one of our customer service representatives at (425) 776-4315, M-F from 8 am to 4:30 pm PST.
For CBD label runs under 1,000, check out YourLabelsNow, our certified partner that specializes in helping small businesses differentiate their products.