Graphic Design for Labels


Need some label design advice? You have come to the right place. The design and appearance of your custom self adhesive labels will directly impact the way potential customers perceive your products, your company, and your brand. Or, to put it another way, the way your labels look can help sell your product, or help sell your competitors'. Not to be left for last, label design is something that should be considered early in your product development cycle. Don't forget to check the many resources listed at the bottom of the page. They will help you avoid the many pitfalls of encountered by designers unaccustomed to designing for labels.


There are two sections of our Frequently Asked Questions page dedicated to Label Design and Label Art & Editing that you may find helpful, as well as several in depth blog posts listed below.

One of the most common issues we see is ordering the wrong size label– especially labels that are too big for the container they will be applied to. Oversized labels create all kinds of problems, so please read this guide on How to Figure Out Which Size Label You Need.


Click here to read our guide to understanding your label proofs.


Label Design Guides


Whether you are designing your pressure sensitive labels yourself, using your in-house designer, hiring an agency, or utilizing the Advanced Labels art department, we offer label design help. We understand the importance of high quality labels that help differentiate your products from the competition.

We currently have more than 5,300 label shapes and sizes in stock (also called "dielines"). Our label artwork submission guidelines will help guide you or your designer with your label artwork setup. You can browse the most common label materials and stocks, and browse the many blog posts we have written about graphic design for labels.


Free label design & marketing ebooks!Free ebooks

We've created label design guides for several industries. Our "5 Keys to Labels That Sell" ebook series is currently available for wineries, distilleries, and breweries, health & beauty and cosmetics products, pet food & pet products, coffe and tea products, and vitamin supplement & nutraceutical makers. We are hard at work on future ebooks for other industries.

In addition to our popular ebook series, we have written many informative articles (see below) intended to provide label design help.


Label Design Advice – Resources